SDL conducted two surveys to explore the current trends and opinions on the subject of terminology management from a global business and branding standpoint as well as from a translation and localization perspective
Key Highlights
Global organizations link terminology management with maintaining brand consistency and improving customer satisfaction
Terminology management can reduce localization costs and increase translators' productivity significantly
Terminology needs to be managed from the source through to the localization of content to ensure consistent global branding and high quality local content
Businesses and their localization providers need to collaborate in order to manage terminology consistently throughout the global content supply chain
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