Common Sense Advisory: Going from Simple Translation to Successful Transactions on Global Websites

Many still assume that potential buyers of their upscale product or service probably speak English. Others assume that simple translation is enough, neglecting the deep infrastructure of currency support, country-specific business logic, and internationalized fields in forms for capturing data all critical elements that online transactions require. These mistaken assumptions drive inadequate localization and spur endless, misguided debates about the opportunities, challenges, and the potential return on investment tied to website globalization.

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