Global in an Instant: Delivering Dynamic Content in Any Language in Real Time

Speaker: Vince Emery, Senior Analyst, Outsell’s Gilbane Services and Claude Walton, Product Marketing Director, SDL Language Weaver

Today customers wield unprecedented control over our relationships with them. They demand to be satisfied in every interaction – and nearly immediately. With a click of a keyboard or a tap on a smartphone, they move on if they don’t get the content they want, when they need it, in the language of their choice. Global companies who can’t meet growing demands for dynamic content for local audiences are finding themselves at greater and greater risk of lost revenue, customer defection, and brand compromise.

In the past, machine translation technology had seemed a perfect fit – and now, MT solutions have been designed to meet the specific needs of highly dynamic content that must be translated – and delivered – in near real time for instant impact. In this webinar, Vince Emery, a senior analyst with Outsell’s Gilbane Services, and Claude Walton, director of product marketing at SDL, show you how a new generation of MT solutions helps global companies publish high-quality dynamic content such as continually changing online catalogs, personalized customer support text, and customer-facing social media. Vince and Claude outline the steps to establishing a dynamic translation practice and help you avoid common pitfalls to publishing dynamic content in the languages of your customers.

What you will learn:

• Key things to consider when publishing dynamic content across languages

• How to leverage MT to deliver more dynamic and real-time content to your customers

• Tips to help you avoid common pitfalls
  

Register now by filling the form below.