Chrysler drives down the cost of delivering multilingual content to European customers
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Chrysler

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With a corporate mandate to reduce costs by 5% year on year, Chrysler LLC needed to improve the way they provided accurate vehicle documentation to their global markets. After a promising pilot scheme forecasting over 30% cost savings, SDL intelligent Machine Translation (iMT) was implemented.

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With a corporate mandate to reduce costs by 5% year on year, Chrysler LLC needed to improve the way they provided accurate vehicle documentation to their global markets. After a promising pilot scheme, SDL intelligent Machine Translation (iMT) was implemented with results that far exceeded expectations.

With each model requiring between 5,000 and 8,000 pages of documentation, there was a huge volume of material to translate. In addition, constant design and manufacturing improvements meant that these documents were constantly being updated. In order for Chrysler to get vehicles to market on time and hit their financial targets, it was essential that all this documentation was translated and prepared to match manufacturing timeframes. An additional challenge was that Chrysler already had a system in place to track document changes, so SDL's localization solution had to integrate seamlessly with this.

By using iMT, Chrysler reduced translation costs by over 35% and saw 35,000 pages of documentation localized into French, Italian, German and Spanish in under four months. Having chosen a knowledge-based translation system, the large team of 30 translators was reduced to a small team of expert linguists, making this a much more scalable process than traditional translation methods.

This case study download offers further insight into the benefits of this solution, along with feedback from Chrysler LLC and Tweddle Litho, Chrysler's technical publishing partner. 

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