It's no secret that a consistent global brand enriches the customer experience and therefore has a direct impact on shareholder value. As the internet levels the playing field, brand becomes one of the few differentiators. However, when it comes to operating in more countries, in more languages, the escalating complexity can create significant opportunity for errors. Getting a handle on this requires a strategic approach to the delivery of global customer-facing content.

Attend this webinar to hear best practices from Interbrand and SDL on how you can ensure consistency of your global message. VeriSign will then illustrate how they have unified their online presence in multiple languages through the development of a global web content management system. Learn how they have used this to support their ongoing cross-organizational branding strategy.
Presenters: