SDL.com

Tweddle Drives Automotive Translations with SDL

Implements knowledge-based translation to shorten time-to-market and reduce costs

Maidenhead , United Kingdom
28 February 2005

SDL International, the world’s leading provider of translation services and technology solutions, announced today that Tweddle Litho has selected SDL as its partner for translation technology and services. Tweddle will use the SDL Knowledge-based Translation System™ to achieve faster and more cost-effective translations. This combined with SDL’s worldwide infrastructure of network offices, made SDL the best choice to integrate seamlessly with Tweddle’s authoring and printing systems.

 The partnership allows the companies to manage over 100 million words of often highly technical automotive documentation into multiple languages concurrently, and provides automotive companies with a complete business process outsourcing solution for their localization needs.

Tweddle Litho, a market leader in the production of published literature for the automotive industry, faces continued time and cost reduction demands from its customers. The SDL Knowledge-based Translation System tightly integrates with Tweddle’s content authoring, management and publishing processes to ensure maximum efficiency across the complete end-to-end lifecycle of linguistically complex automotive documentation. The combination of SDL’s unique, open standards-based technologies with its automotive expertise for the translation services gives Tweddle significant time-to-market and cost advantages in the highly competitive markets in which it operates.

“The SDL Knowledge-based Translation System gives us an increase in translation productivity of more than 30%, a level unmatched by anyone else,” said Andy Tweddle, President and CEO of Tweddle Litho. “SDL’s support for industry standards such as SGML, XML and TMX* has provided easy migration from our legacy technologies and services together with easy integration into our existing authoring, content management and publishing systems. With this strategic partnership with SDL, we have extended our competitive advantage and anticipate winning new business from our customers.”

“The automotive market is a truly international one,” commented Mark Lancaster CEO at SDL. “Providing service and owner manuals in local languages is not optional. In addition the technical nature of these materials has traditionally made localization a labor-intensive and costly task. The dramatic productivity improvements that Tweddle Litho can achieve with the SDL Knowledge-based Translation System highlight the benefits of SDL’s tightly integrated technologies driven by our highly skilled linguists. Our presence in the automotive sector has been considerably strengthened.”

About Tweddle Litho

Tweddle Litho Company is a leading provider of integrated information solutions for automotive OEMs. Throughout its 50 year history Tweddle's service offering has continued to evolve enabling it to support the entire publishing process for automotive service, training and owner information.  Today Tweddle's core business areas are defined as Information Development, Information Management and Information Delivery. Tweddle's program responsibilities encompass the earliest phases of research and content development, graphic design, database & translation management, composition, production of print and electronic media, through fulfillment and distribution. Tweddle combines its passion for innovation with a dedication to investing in its people, processes and technology. Their understanding of their customers' business challenges enables them to deliver solutions that contribute to their success. More information about Tweddle Litho is available at http://www.tweddle.com.

About SDL

SDL is the leader in Global Information Management (GIM) solutions that empower organizations to accelerate the delivery of high-quality multilingual content to global markets. Its enterprise software and services integrate with existing business systems to manage the delivery of global information from authoring to publication and throughout the distributed translation supply chain.

Global industry leaders rely on SDL to provide enterprise software or hosted services for their GIM processes, including ABN-Amro, Best Western, Bosch, Canon, Chrysler, CNH, Hewlett-Packard, Microsoft, Philips, SAP, Sony, Sun Microsystems and Virgin Atlantic.

SDL has implemented more than 500 enterprise GIM solutions, has deployed over 170,000 software licenses across the GIM ecosystem and provides access to on-demand translation portals for 10 million customers per month. Over 1,000 service professionals deliver consulting, implementation and language services through its global infrastructure of more than 50 offices in 32 countries. For more information, visit www.sdl.com

EMEA - Amy Hall (SDL)
+44 (0)1628 410120
amyhall@sdl.com