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The Chrysler Group Services European Customers with SDL KbT System

Exceeds quality and cost expectations for localized service documentation

Maidenhead , United Kingdom
02 December 2005

SDL International, a leader in the emerging market for global information management (GIM) solutions, announced today outstanding results using the SDL Knowledge-based Translation System™ (SDL KbT System™) at the Chrysler Group of DaimlerChrysler AG.

 

To improve the quality and consistency of service information for the new Chrysler models launched this year in European markets, the Chrysler Group partnered with Tweddle Litho Company and SDL International in the deployment of the ground-breaking SDL KbT System. The unique combination of integrated technologies, skilled linguists and closely controlled processes has delivered dramatic improvements, enabling rapid production of high-quality online service documentation at much lower costs than previously possible.

A pilot process had determined that translation productivity could be improved by as much as 30% using the outsourced GIM solution, which leverages advanced technologies such as automated terminology extraction, automated translation, translation memory and translation management. The project has delivered results significantly ahead of these expectations as well as improving the quality, consistency and scalability of the translation process.

“The Tweddle/SDL Solution has exceeded our expectations for translation quality control, delivery and cost reduction,” commented Paul Mansfield, Manager Service Information Distribution at the Chrysler Group. “We now have a consistent and scalable process for the delivery of service documentation for our Chrysler European models and we look forward to increased speed-to-market, quality and cost benefits through broader deployment of the system.”

“In the automotive industry, the rapid delivery of high-quality service and owner’s information is a critical element to the success of a vehicle program,” added Andy Tweddle, President and CEO of Tweddle Litho Company. “The combination of the SDL KbT System and Tweddle’s content management / composition systems has enabled us to deliver a solution that positively impacts vehicle distribution, servicing, customer satisfaction and revenues for our customers.”

“The SDL KbT System incorporates patented technologies, the culmination of over 100 man years of development, combined with years of deployment experience at large global enterprises,” concluded Keith Mills, President Technology Division at SDL International. “Its ability to deliver higher quality results than traditional translation services at much lower cost and with significantly higher throughput is unmatched in our industry. These are all critical qualities in the production of complex technical documentation for the automotive industry.”

About The Chrysler Group
The Chrysler Group, headquartered in Auburn Hills, Michigan, is a unit of DaimlerChrysler AG, the world’s fifth largest automaker. Its brands, including Chrysler, Jeep® and Dodge, feature some of the most recognizable vehicles like the Chrysler 300, Jeep Grand Cherokee, and Dodge Magnum. In 2004, the Chrysler Group sold 2.7 million vehicles worldwide. For more information visit www.daimlerchrysler.com.

About Tweddle Litho Company
Tweddle Litho Company specializes in information solutions specific to the needs of the automotive industry.  Tweddle’s products and services encompass the entire publishing life cycle including, Information Development, Content Management, Production and Delivery. OEMs look to Tweddle to support their dealer service and owner’s information initiatives by leveraging Tweddle’s unique combination of services including research/validation, authoring, creative design, digital graphics, content management, through print/electronic delivery and fulfilment.  Founded in 1954, Tweddle has operations in North America and Europe and is the leading provider of automotive service, training and owner’s publications for domestic and export markets.

For more information, visit www.tweddle.com or email Tweddle at innovation@tweddle.com.

About SDL

SDL is the leader in Global Information Management (GIM) solutions that empower organizations to accelerate the delivery of high-quality multilingual content to global markets. Its enterprise software and services integrate with existing business systems to manage the delivery of global information from authoring to publication and throughout the distributed translation supply chain.

Global industry leaders rely on SDL to provide enterprise software or hosted services for their GIM processes, including ABN-Amro, Best Western, Bosch, Canon, Chrysler, CNH, Hewlett-Packard, Microsoft, Philips, SAP, Sony, Sun Microsystems and Virgin Atlantic.

SDL has implemented more than 500 enterprise GIM solutions, has deployed over 170,000 software licenses across the GIM ecosystem and provides access to on-demand translation portals for 10 million customers per month. Over 1,000 service professionals deliver consulting, implementation and language services through its global infrastructure of more than 50 offices in 32 countries. For more information, visit www.sdl.com

EMEA - Amy Hall (SDL)
+44 (0)1628 410120
amyhall@sdl.com