SDL.com

SDL Appoints Terry Lawlor as Vice President of Worldwide Marketing

Bringing successful technology solution marketing experience to SDL

Maidenhead , United Kingdom
09 February 2004

MAIDENHEAD, 9 February 2004 - SDL International (LSE: 'SDL'), the world's leading provider of multilingual service and software solutions, today announced the appointment of Terry Lawlor as vice president of worldwide marketing. Lawlor will be responsible for marketing strategy and execution worldwide. He brings to SDL extensive experience in enterprise marketing of software and service solutions.

  "Terry Lawlor's knowledge of enterprise solutions, building brand recognition and developing new markets will be a tremendous asset for SDL," said Mark Lancaster, chairman and CEO of SDL. "He will be instrumental in helping us accelerate our leadership position in localization software and service solutions. We look forward to his energy, drive and thought leadership contributing to continued growth for the business."

Prior to SDL, Lawlor was EMEA marketing director at SupportSoft, a support automation and knowledge management company, where he was responsible for significant growth in EMEA business. He also managed worldwide e-marketing initiatives and had business development responsibility with strategic partners in EMEA. Previously, as marketing director at database software company Informix Software, Lawlor successfully opened up new markets in content management and e-commerce. He is a graduate of Durham University in the UK and has held senior management positions in marketing, sales, customer services and R&D.

"SDL has a track record of high growth and strong management which has made it one of the UK's most successful software and services companies," commented Terry Lawlor. "It is an exciting time to join, with global organizations now realizing the importance of high quality localization for the success of their business. With a worldwide leadership position in localization solutions that deliver the lowest total cost of translation, SDL has an excellent opportunity to further increase market share."


About SDL

SDL is the leader in Global Information Management (GIM) solutions that empower organizations to accelerate the delivery of high-quality multilingual content to global markets. Its enterprise software and services integrate with existing business systems to manage the delivery of global information from authoring to publication and throughout the distributed translation supply chain.

Global industry leaders rely on SDL to provide enterprise software or hosted services for their GIM processes, including ABN-Amro, Best Western, Bosch, Canon, Chrysler, CNH, Hewlett-Packard, Microsoft, Philips, SAP, Sony, Sun Microsystems and Virgin Atlantic.

SDL has implemented more than 500 enterprise GIM solutions, has deployed over 170,000 software licenses across the GIM ecosystem and provides access to on-demand translation portals for 10 million customers per month. Over 1,000 service professionals deliver consulting, implementation and language services through its global infrastructure of more than 50 offices in 32 countries. For more information, visit www.sdl.com

EMEA - Amy Hall (SDL)
+44 (0)1628 410120
amyhall@sdl.com