SDL Global Information Management Thought Leadership Conference - Copenhagen

Event Type: Conference

Dates: 26 November 2009
From: 09:30 to 14:15 (GMT +1:00) Amsterdam, Berlin, Rome, Stockholm, Vienna
Venue: Kong Arthur Hotel, Copenhagen

Learn techniques to improve customer experience, aquire new customers and reduce internal costs with a Global Information Management Strategy

Why Should You Attend The GIM Conference?

HEAR the important role language plays in supporting your global customer base with analyst and customer presentations
LEARN how Global Information Management (GIM) solutions have contributed directly to improved customer experience, acquisition and retention at organizations such as Avaya, Case New Holland, HP, Philips, RS Components and Siemens Medical
DISCUSS with presenters, industry experts and your peers how they support better quality content in higher volumes and at lower cost
FREE advice, best practice and real-life case studies from companies already reaping the rewards of using SDL's Technologies to improve their global content

Who Should Attend?

Senior Managers and Business Leaders whose role includes:

Managing corporate messaging to export markets
Delivering consistent source, uni- and multi-lingual corporate content
Creating and publishing technical and/or user documentation
Synchronizing product manufacturing and delivery of supporting technical documentation
Ensuring worldwide compliance to Regulatory, Health and Safety legislation
Controlling worldwide marketing, communications and branding
Managing international web presences
Delivering effective customer support and services in export markets
Planning and executing a corporate content management strategy

Conference Agenda

09:30am	Delegate Registration with light breakfast

10:00am	Welcome and Introduction
	Clive Thomas, SDL Clive will introduce the conference by setting the scene for today’s analyst and client presentations. He will explain the importance of managing your company’s global information, the part that localization plays, and the process challenges of managing not just source content but localized content as well.

10:30am	Analyst Presentation
	Anne-Marie Colliander Lind, Common Sense Advisory What kind of financial return should your company expect when you localize its products? If you translate your marketing website, will more people buy what you're selling? Or is English enough for both products and the websites that market them? In this presentation, Anne-Marie Colliander Lind describes the results of an eight-nation survey into the buying preferences for localized business software. Anne-Marie presents the data, Common Sense Advisory’s analysis of what it means, and the correlations between purchasing likelihood and localized products across a range of buying cycle events.

11:15am	Coffee Break

11:30am	Client Case Study Presentation
	Jean-Pierre Oorlynck, Case New Holland Case New Holland is a global agricultural and construction equipment manufacturer. Jean-Pierre Oorlynck, Project Manager, explains how after-sales support is a crucial component of their sales strategy. He will walk us through how CNH reduced the number of calls to their support centre and reduced escalations from 50% to less than 20% saving them $15million annually.

12:15pm	Closing Summary
	Clive Thomas, SDL Clive will recap the executive mandate that almost all companies are facing right now: keep customers happy, acquire new customers and reduce internal costs. He will bring together the best practices you have heard from today's presentations to show you how to meet these objectives.

13:15pm	Networking Lunch

14:15pm	Conference Closes

Speakers

Anne-Marie Colliander Lind, Director, Common Sense Advisory
	Anne-Marie Colliander Lind has more than twenty years of expertise in helping global businesses solve their language issues, and has carried out numerous sales and executive management positions at service and technology market leaders. Previously, Ms. Colliander Lind served as Sales Director for Semantix in Sweden and prior to that as Managing Director for TRADOS Scandinavia AB, where she worked for nearly a decade.

Jean-Pierre Oorlynck, Project Manager, Case New Holland
	After twenty years as a mainframe system engineer working on hardware and software, Jean-Pierre Oorlynck took up teaching electronics for two years before joining CNH. Within CNH, he was part of a core team that defined and realized the ASIST project (CNH's technical information and assistance process). As the project has progressed to fruition, he has been extensively involved in the TIDB and its associated projects. TIDB is a Technical Information Database that includes a global technical document authoring and publishing environment.

Clive Thomas, Vice President Enterprise Sales EMEA and APAC, SDL
	Clive Thomas is responsible for sales strategy and execution for Enterprise Technology sales in EMEA and APAC. He is a highly experienced presenter at SDL's GIM Conferences, and has a wealth of content management, authoring and localization industry knowledge. He is a Management Member of the Institute of Professional Sales.

For more information contact Rebecca Morgan on +44 (0) 1628 410 107 or rmorgan@sdltechnologies.com.

Register your attendance at this complimentary conference by completing the form below.