Tourism Industry Case Studies

Tourism agencies, airlines and hotel websites have to market products
and services across languages and channels. SDL products and services
ensure that this management process is as fast and efficient as possible.

Best Western

RS Components had a new business strategy that required large product ranges to be available in the local language, initially in France, Germany and Italy, but ultimately across the globe. The initial project required translation into 3 languages of on average 60,000 products per catalogue.

Emirates case study

Emirates use SDL Tridion to manage around 60 regional sites including Chinese, Japanese and Arabic of emirates.com and for almost all sites which represent more than 15 different brands of the Emirates Group, including emirates-holidays. com, skywards.com and arabian-adventures.com.

Mandarin Oriental case study

Mandarin Oriental Hotel Group is an award-winning, international hotel investment and management group with an ambitious mission: to be recognized as the premier global luxury hotel brand. Today, Mandarin Oriental centrally manages websites for each of its 26 hotels in addition to a mobile website using SDL Tridion.

Tourism Ireland case study

Tourism Ireland uses SDL Tridion for their enterprise publishing system, allowing their offices around the world to more easily tailor the content of their market websites to local requirements. Tourism Ireland identified a significant 50% increase in visitor traffic.