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Meeting the language needs of tomorrow's customer

Meeting the language needs of tomorrow's customer
With a global market saturated by competing products, corporate content has never been more important. It has to address customers and prospects on a broad scale, yet be tailored well enough to meet their needs and all whilst enhancing the company’s brands. This eBook will highlight the importance of localization, its implementation, and how companies can achieve success when their content is localized for global and domestic multicultural customers.