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_tcm17-4251_w368.png "Fallstudie: Nautilus")
Hinsichtlich Markenpflege und globaler Präsenz setzt Nautilus auf DITA: Als weltweit tätiger Anbieter von Fitnessprodukten, der sich durch eine Reihe strategischer Akquisitionen vergrößern konnte, stand Nautilus einer wachsenden Anzahl großer Herausforderungen gegenüber. Dazu zählte die Verwaltung der Erstellung und Veröffentlichung seiner Montage-, Nutzer- und Servicehandbücher sowie die Übersetzung von Inhalten in acht Sprachen. Nach einem Audit der Tools und Prozesse wurde der Entschluss gefasst, auf eine XML- und DITA-Lösung umzustellen, um den Anforderungen von Nautilus als globales Unternehmen bezüglich der Textredaktion gerecht zu werden. Das Component-Content-Management-System (CCM) von SDL Trisoft wurde von Nautilus zur Einrichtung der DITA-Lösung ausgewählt, und die Ergebnisse waren beeindruckend. Download »
DITA Helps Nautilus Manage Brand and Global Presence: As a global fitness products company that had grown through a series of strategic acquisitions, Nautilus corporation faced a growing number of key challenges. These included managing the production and publication of its assembly, owner’s and service manuals as well as translating the content into 8 languages. After an audit of the company’s tools and processes, the decision was made to move to XML and DITA as a solution to Nautilus’ authoring requirements as a global company. SDL Trisoft Component Content Management (CCM) system was selected by Nautilus to help implement the DITA solution and the results were impressive. Download »
NetApp setzt beim Information Engineering auf DITA und Prozesse für globale Textredaktion: In dieser Fallstudie wird erläutert, warum sich NetApp, ein High-Tech-Unternehmen mit einem Umsatz von 3,3 Milliarden US-Dollar und Nummer eins in der „Best Companies to Work For“-Rangliste des Fortune Magazine, bei der Erstellung globaler Textredaktionsinhalte für den DITA-Standard entschieden hat. Download »
NetApp Turns to DITA and Global Authoring to Scale Information Engineering: This case study tells the story of how and why NetApp, a $3.3 billion high-tech company and voted number 1 in Fortune's "Best Companies to Work for", chose to adopt the DITA standard and global authoring practices for the production of technical information. Download »
By developing 1-to-1 loyalty marketing, RAPP increased email click-through rates by 40% and achieved a 30% increase in return on investment for the UK’s largest chain of independent hotels. Download »
Like so many other corporate language departments, Siemens Building Technologies is forever facing the tough challenge: producing high-quality translations in very short turn-around times while maintaining quality and consistency. Here, a flexible and easy-to-use project management interface in SDL Trados is helping the company to significantly reduce file and project preparation, allowing the team to automate the creation of translation projects and manage them in one central location. Download »
Working together Astoria Software, SDL International, and TANNER AG provided a complete Global Information Management (GIM) solution. Download »
SolidWorks, eine Marke von Dassault Systèmes S.A., und SDL haben in enger Zusammenarbeit eine vollständig ausgelagerte Lokalisierungslösung entwickelt und implementiert. Durch diese konnte SolidWorks Wettbewerbsvorteile sichern und seine Flexibilität steigern. Durch die Kombination aus kosteneffizienten Lokalisierungsprozessen und innovativen, marktführenden Technologien wie SDL TMS und SDL intelligent Machine Translation (SDL iMT), konnte SolidWorks bereits im ersten Jahr seine Kosten um bis zu 30% senken. Download »
Telenor’s broadband division, Bredbandsbolaget, uses SDL Tridion SmartTarget to provide existing customers with offers tailored to their specific profiles and behavior. Download »
With the importance of the online channel in the travel market accelerating, Thomas Cook needed to ensure a pervasive engagement strategy for their web estate. The eCommerce team decided for SmartTarget technology as the core of their merchandizing solution. Download »
Understanding their customers’ behaviour and reacting on this knowledge is seen as a key element of success. The solution allows for daily updates on over tens of millions of transactions and has created a platform for intelligent marketing. Download »
Tourism Flanders' overall goal is promote Flanders internationally as a tourism destination, increasing the number of overnight stays in Flanders. Tourism Flanders now provides local markets with website design, branding and navigation, making it easy to ensure a consistent brand presence in all markets. Download »
With SDL Tridion Unilever rolled out their rebranded identity to its 240,000 employees in 150 countries, its third party agencies, and ensured all communication going forward is consistent with brand guidelines. Download »
Spiele von Valve, wie Half-Life® und Team Fortress®, haben die Spielelandschaft verändert. Dank der Global Information Management-Strategie aus dem Hause SDL begeistern dieses und andere Spiele von Valve Millionen Fans auf der ganzen Welt, wo sie in 16 Sprachen erhältlich sind. Download »
Virgin Money, part of the Virgin Group, is a rising star of the financial services sector. Virgin Money launched a new website with a strategic push to move its customer base onto its website to communicate its product range and brand more effectively. Download »
The internet is a crucial channel for Yamaha Motor Europe (YME) marketing, sales and service activities. YME now manages translations for more than 34 sites in 23 countries in 22 languages across Europe using SDL Translation Management System (TMS) integrated with SDL Tridion. Download »
Register for an SDL Tridion Course in EMEA. Download »
Pervasive Engagement Management (PEM) provides organizations a top-line strategy and perspective that transcends the tactical and functional efforts that consume the energies of so many marketing teams. Download »
This paper takes a look at emerging strategies and best practices for senior marketers who want to differentiate by creating the most compelling customer journey possible. Download »
Targeting, Profiling and Personalization are crucial to any web publisher as a means engaging visitors. This paper takes a look at emerging strategies and best practices for senior marketers who want to differentiate by creating the most compelling customer journey possible. Download »
_tcm17-4270_w368.png "Factsheet")
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SDL Social Intelligence recently worked with Forrester Research to develop a better understanding of how businesses manage product launches. This is what we found: Only 5% of Product launch professionals are not confident with their Product Launches, but 89% say IMPROVING them is a PRIORITY. Download »
Within marketing organizations, product strategists must be empowered to build new products that reflect the new ways in which consumers experience content. Video must be central to those new strategies. Download »
This document outlines the steps firms need to take to develop a digital customer experience strategy that supports business objectives, accurately reflects the brand, and aids in prioritizing which customer goals to support and how to support them. Download »
Today’s digital landscape is distributed across an array of touchpoints and devices. With customers able to interact through multiple channels at any given moment, firms need to ensure that they present a coherent face across all interactions. This report defines the attributes of, and offers advice for how to build and deliver, a unified customer experience across interaction points. Download »
In einer Zeit, in der sich Wachstumsmöglichkeiten bis in die entferntesten Teile der Welt erstrecken, und Kunden dank der digitalen Möglichkeiten vernetzter, informierter und anspruchsvoller denn je sind, stellen lokalisierte Kundenerfahrungen einen kritischen Erfolgsfaktor für einen globalen Geschäftserfolg dar. SDL beauftragte Forrester Consulting mit einer Studie über Herausforderungen sowie erfolgreiche Praktiken und Instrumente im Customer-Experience-Management globaler Unternehmen. Download »
This paper shows marketing executives and managers how to develop a playbook for solving their own Rubik's Cube of digital engagement, taking a practical, bottoms-up approach. Download »
This Gilbane paper takes a look at strategies, practices, and infrastructures used for the market-facing multilingual content such as corporate and product messaging, brochures, advertisements, marketing videos, marketing e-mails, and content created for websites. Download »