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Welcome

SDL would like to take this opportunity to share best practice, customer experiences and business trends with you in this regular newsletter. This insight will be of value for professionals working in or operating for organizations that rely on their brand message and business content reaching target audiences rapidly, effectively and at minimum cost whatever the language or publishing medium.

SDL Global Information Management solutions provide the technology and services that deliver genuine efficiencies in the creation, management, translation and delivery of global content to your business audience. Efficiencies that enable faster time to market, improved customer experiences, higher aftermarket revenues and lower after sales support costs; In short, efficiencies that can grow your market share.

I hope you enjoy this edition and I welcome your feedback.

Yours sincerely,

Rebecca Morgan
Editor

Case Study: Philips
"Our partnership with SDL has enabled us to reduce translation costs more than 30% and improve time-to-market for our multilingual product marketing communications. What used to take 4 months for new product information to reach local web sites is now available for publication within weeks.
> Download the Philips Case Study
> Download the Philips GIM Conference presentation
Case Study: Case New Holland
The world’s largest agricultural equipment maker, with 45 manufacturing facilities in 5 continents, wanted to enhance aftersales support by reducing the resolution cycle-time and improve effectiveness by leveraging web-based technologies. The results? Escalations down from 50% to less than 20%, and annual savings of $15m.
> Download the CNH Case Study
> Download the CNH GIM Conference presentation

SDL Events: GIM Forums - Londonand Copenhagen
Discover how leading global companies are using tailored and localized content to provide their customers with exceptional customer experiences, and are gaining market share as a result. See how SDL technologies help them to deliver key content messages accurately and consistently, to multiple channels and at much lower cost. Featuring guest speakers.
> Register to attend the GIM Forum in London - Thursday 15th October
> Register to attend the GIM Forum in Copenhagen - Thursday 26th November

Industry Events
Keep up to date with the latest activity in the global content management space by attending industry events. We've included links to just a few below:
> AIIM Roadshow 2009 - Various Locations, UK - 1-5 June
> Technical Communication Symposium - Tokyo, Japan - 25-26 August
> Technical Communication UK - Nottingham, England - 22-24 September
> DITA Europe 2009 - Munich, Germany - 16-17 November
Listen Again: The Case for Multilingual Content Strategies
Companies simply cannot do business in regional markets without speaking in the local language however, the case for multilingual content strategies is not so clear. Without these strategies companies face significant risk and loss of competitive advantage, especially given increasing pressures to grow revenues, control costs, and satisfy customers worldwide in these challenging times.
> Listen again to the Webinar
News
The documentation team at HACH are working towards standardizing upstream authoring processes by adopting a structured authoring methodology with DITA. This is further complementing productivity gains already achieved in localization after deploying SDL's Global Information Management solutions.
> Read the full press release
 
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