SDL.com

SDL Appoints Terry Lawlor as Vice President of Worldwide Marketing

Bringing successful technology solution marketing experience to SDL

Stuttgart , Deutschland
09 February 2004

MAIDENHEAD, 9 February 2004 - SDL International (LSE: 'SDL'), the world's leading provider of multilingual service and software solutions, today announced the appointment of Terry Lawlor as vice president of worldwide marketing. Lawlor will be responsible for marketing strategy and execution worldwide. He brings to SDL extensive experience in enterprise marketing of software and service solutions.

  "Terry Lawlor's knowledge of enterprise solutions, building brand recognition and developing new markets will be a tremendous asset for SDL," said Mark Lancaster, chairman and CEO of SDL. "He will be instrumental in helping us accelerate our leadership position in localization software and service solutions. We look forward to his energy, drive and thought leadership contributing to continued growth for the business."

Prior to SDL, Lawlor was EMEA marketing director at SupportSoft, a support automation and knowledge management company, where he was responsible for significant growth in EMEA business. He also managed worldwide e-marketing initiatives and had business development responsibility with strategic partners in EMEA. Previously, as marketing director at database software company Informix Software, Lawlor successfully opened up new markets in content management and e-commerce. He is a graduate of Durham University in the UK and has held senior management positions in marketing, sales, customer services and R&D.

"SDL has a track record of high growth and strong management which has made it one of the UK's most successful software and services companies," commented Terry Lawlor. "It is an exciting time to join, with global organizations now realizing the importance of high quality localization for the success of their business. With a worldwide leadership position in localization solutions that deliver the lowest total cost of translation, SDL has an excellent opportunity to further increase market share."


Über SDL

SDL ist der führende Anbieter im Bereich Global Information Management (GIM) und bietet Technologielösungen, mit denen Unternehmen die Bereitstellung qualitativ hochwertiger mehrsprachiger Inhalte für internationale Märkte beschleunigen können. Die Unternehmenslösung und Services von SDL werden in bestehende Unternehmenssysteme integriert, um globale Informationen von der Erstellung bis hin zur Veröffentlichung über den verzweigten Lokalisierungs-Workflow zu verwalten. Marktführer wie ABN-Amro, Best Western, Bosch, Canon, Chrysler, CNH, Hewlett-Packard, Microsoft, Philips, SAP, Sony, SUN Microsystems und Virgin Atlantic beauftragen SDL mit der Bereitstellung von Unternehmenssoftware oder Hosted Services für Prozesse im Bereich Global Information Management. SDL hat bereits über 500 Unternehmenslösungen für Global Information Management implementiert, weltweit sind mehr als 170.000 Softwarelizenzen im Einsatz, und das Unternehmen bietet 10 Millionen Kunden pro Monat Zugriff auf On-Demand-Übersetzungsportale. Im Rahmen einer globalen Infrastruktur, die über 50 Niederlassungen in 32 Ländern umfasst, bieten mehr als 1.000 Experten Beratungs-, Implementierungs- und Sprachdienstleistungen an. Weitere Informationen erhalten Sie unter www.sdl.com.
EMEA - Amy Hall (SDL)
+44 (0)1628 410120
amyhall@sdl.com