Create and manage meaningful global web experiences

Multichannel, multilingual web content management driven by marketers
Connect with customers around the world. Provide personalized content targeted to their context while streamlining your global brand management. SDL web content management powered by SDL Tridion, makes it fast, easy and cost effective to engage customers in relevant interactions throughout the customer journey.

Deliver relevant web experiences

Speed up time-to-market

Easily scale with a flexible infrastructure

Intuitive interface

Empower your marketers with an easy-to-use interface that automates sophisticated tasks in a few simple clicks. A simple WYSIWYG experience means anyone can contribute with very little training, while clever drag and drop functionality allows you to speed up page assembly.

Mobile-centric

Easily optimize your content across mobile devices and tablets, without duplicating assets or pages. Directly edit content within the device view before publishing. Now you don’t need technical knowledge to deliver contextually relevant experiences tailored for every device. 


Advanced device detection

Create experiences 100% optimized for each device type with an automatically updated device database.

Smart delivery optimization

Speed up response times for mobile pages through built-in image, HTML and content optimization.

Mobile application support

Build dynamic mobile applications by using centrally-managed content and standard application development frameworks.

Smart asset reuse

Tap into the industry’s most advanced BluePrinting™ technology to achieve the ultimate multi-pronged approach to your asset reuse. Speed up time-to-market for all your websites, brands, translations, local country sites, channels, devices and any possible combination. Easily manage content components to build dynamic pages and balance centralized control with local market flexibility.
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Email and social

Complete the customer experience with targeted emails triggered according to how users interact with your website. Integrate online ratings and reviews that help your customers to make buying decisions. Reuse content across social channels to drive more web traffic.

Governance and compliance

Take control of your sites with technology that ensures strict adherence to regulatory and accessibility standards.


Website quality management

Improve quality and consistency with website monitoring technology covering all areas of online compliance including accessibility, usability, SEO, mobile and performance metrics.

Audit trails and reporting

Ensure regulatory compliance using extensive audit trail capabilities. Through clear reports, you can monitor content creation, modification, translation and publication activities.

Comprehensive archiving

Easily track content that goes online and offline, noting relevant changes. Store and retrieve archived sites for any past date and time, ensuring legal compliance.

Integrated localization

Speed up translation of your corporate and local country sites with built-in localization capabilities that improve the quality and speed-to-market of your content. Take out the cost and complexity of bringing your brand to the world with workflows built to accelerate your processes.
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Launch management

Simplify the management and tracking of complex global product roll-outs. Get unparalleled insights into the quality and completeness of all content that goes into your product launches. 


Marketing dashboard

Use a visual dashboard to orchestrate product launches and quickly interpret market feedback.

Project management

Easily add, track and monitor critical milestones, ensuring content is set for launch.

Instant insights

Examine in-context information about launched products such as traffic, trends and thresholds, and respond in real time.

Enterprise-ready

Shorten implementation times with scalable technology and implementation accelerators that can be deployed on premise, in the Cloud and as a hybrid. A decoupled architecture provides extreme flexibility and high security, supporting Java as well as .NET environments – and even hybrids.

Image: Deployment technology used by SDL Web customers.

Customer Success Stories