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Campaign Management

Campaign Management

Deliver the ultimate customer experience. Map Campaign Strategies to Individual Customer Journeys.

As the balance of power continues to shift from brands to consumers, your customers demand that you interact with them as individuals across multiple touch points, devices and channels and deliver a unique and meaningful customer experience. To remain competitive, brands must drive relevance at every touch point, create a seamless customer journey and deliver a consistent message across all channels. Creating a solid connection between what your customer expects and what you can deliver isn’t always aligned. Don’t worry, SDL Campaign Manager can help.

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Communicate across various touchpoints, devices and channels

Marketers can now orchestrate cross-channel campaigns to deliver consistent, relevant and timely communications across all channels – from digital and social to more traditional methods such as direct mail. 

From straightforward, automated campaigns to complex multi-step, multi-channel campaigns which adapt to customer behavior, SDL Campaign Manager orchestrates interactions designed to drive transactions, regardless of the channel preferences underlying these customer conversions. 

Our solution offers marketers the ability to manage and execute cohesive, relevant communications to targeted customer groups from the convenience of their desktop.

Treat your customers as individuals

SDL Campaign Manager enables marketers to map campaign strategies to individual customer journeys. Regardless of where your customers are in their journey with your brand, SDL Campaign Manager enables marketers to deliver coordinated campaigns on an individual basis to ensure that customers receive appropriate, relevant messages – all designed at converting them to purchase.

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Drive Relevancy

Turn insight into action by tapping into the power of SDL Customer Analytics. Our robust analytics combined with the power of our high volume segmentation tools and granular historical data enables marketers to communicate with customers at any stage of their customer journey – offering them relevant messages to encourage conversion.

Deliver a Consistent Brand Message

Customers require a seamless transition between multiple devices and channels. SDL Campaign Manager empowers marketers to create a consistent marketing message across email campaigns, social media, web content, direct mail and in-store promotions.

What Makes SDL Campaign Manager so powerful?

  • Initiate campaigns based on robust customer data to deliver the right message, at the right time, via the right channel
  • Execute simple or complex waterfall segmentation with predictive analytics and selections
  • Deliver cross-channel multi-phase campaigns from a single workflow with real-time event triggers 
  • Orchestrate campaigns across all the channels you use 
  • Boost productivity by automating regular programs such as re-activation or cross-sell 
  • Marketing friendly tools lets you set up even complex campaigns rapidly 
  • Learn how to improve your campaigns with our testing tools

What's next

Let's connect to discuss how we can help you leverage SDL Campaign Manager.

Simply complete a short contact form and we will quickly get in touch with you.

Not ready to contact us? Learn more about SDL Campaigns to see what else we have to offer.