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Driving the Global Customer Experience

Alterian is now SDL, continuing to Drive the Global Customer Experience

On Jan 30th 2012 SDL acquired Alterian, a leader in campaign management and social media analytics. SDL blends the marketing analytics, campaign management and social media capabilities from the Alterian product suite with that of SDL’s leading global Web and Structured Content Management, eCommerce and Language Management capabilities, providing an integrated platform for companies to significantly enhance the global customer experience.

Aquisition press release

Campaign Management & Analytics

Introducing SDL Campaigns

CMA-imageThe latest release of SDL Campaigns (formerly Alterian) offers marketers a single, integrated solution that will enable them to meet their customers’ desires for extraordinary multi-channel customer experiences. SDL Campaigns offers the following benefits:

  • From simple, automated campaigns to complex, multi-channel campaigns, SDL Campaigns provides marketers the tools they need to optimize all digital interactions with their customers
  • Using SDL Campaigns’ powerful customer analytics designed for the marketer, business users are able to create and leverage a Single Customer View to drive multi-channel campaigns with optimized customer content without needing IT
  • SDL Campaigns enables marketers to engage with customers using optimized content across offline channels such as direct mail or in-person kiosks as well as digital channels such as the web, email, SMS, and social media from a single solution

Alterian Content Manager

Alterian Content Manager (ACM) is now part of the SDL Web Content Management product portfolio

Ipad-fingertip-touch2The Corporate edition (CMC), Professional and Enterprise editions of ACM (aka Morello) all continue to be developed and supported in line with the presented roadmaps as extensively communicated to our clients and partners.

  • Our well trained Support, Professional Services and Training staff is available to help you out and serve your needs as usual.
  • Based on your Support & Maintenance contract, you are eligible for a free upgrade to the latest version of Alterian Content Manager.
  • We are delighted to introduce you to the successor of Alterian Content Manager for Web Experience Management: SDL Web. Attractive upgrade options are available

For more information, please contact your SDL sales representative or use our contact form.

Social Intelligence

Alterian SM2 and Alterian Insights Join SDL’s Customer Analytics Solutions

SDL’s Customer Analytics Solutions apply research and technology in order to understand and address audience behavior to drive business action. Using KPIs, social media monitoring and research from social media data, SDL Customer Analytics allows you to make agile business decisions that maximize investment in marketing activities to create a seamless customer experience.

SDL’s Customer Analytics include:

  • SDL SM2 (formerly Alterian SM2): A social media monitoring tool that provides visibility into your customers’ direct thoughts and opinions. Analyze social data to inform your competitive position, brand reputation management, customer profiling and more across 22 languages.
  • Customer Journey Analytics™: SDL Customer Journey Analytics visualizes online conversations across 22 languages into precise metrics and smart insight that allows you to make data-driven decisions about your brand health, product and campaign launches, and global expansion plans in real-time.
  • Social Intelligence Consulting (formerly Alterian Insights): Our research analysts provide a holistic, unbiased and global understanding of your key business challenges and provide in-depth solutions and recommendations to accelerate your business.