SapientNitro, worked with SH&E and Denver International Airport to identify ways to engage the traveler before and during their journey through a combination of mobile and web-based capabilities.
SapientNitro, worked with SH&E and DIA to identify ways to engage the traveler before and during their journey through a combination of mobile and web-based capabilities. The combined team envisioned a solution that would not only provide travelers with that much needed sense of control, but would also give marketers a communication platform ideally suited to an airport environment.
Individual travelers receive all the information they need to create a seamless and pleasurable airport experience.
“For marketers,” says Ryan Scott, Director at SapientNitro, “the airport is a unique advertising and promotional environment. We know when a traveler should arrive, where they will go and when they are going to leave. This provides marketers with the opportunity to precisely target individual travelers while delivering a range of valuable information, ranging from real time flight info to the location of concessions and airport services.”
He continues, “We can begin to market specific concessions or services to the traveler that they can take advantage of based on where they are in the airport and the amount of time to departure. This ability to identify and message to such a highly convertible consumer in real time, is new to the industry and creates a significant advantage for savvy marketers.”
As the heart of the SapientNitro solution, SDL Tridion manages content for both web and mobile applications from a single content source. This allows airports to fully manage and approve content while allowing concessionaires, advertisers and others to provide travelers with relevant content.
On choosing the SDL Tridion content management system, Scott says, “We looked at a number of content management systems. We felt that SDL Tridion provided the solid platform, sound security model, architecture and hosting capabilities we needed for the IONOS solution. In addition, its multi-language and multi-site management capabilities meet the real needs of both travelers and airports.”