In 2006, the Group initiated a significant overhaul of its web presence leveraging the SDL Tridion web content management (WCM) solution, supported by interactive agency Siteworx – a US-based SDL Tridion partner. Today, Mandarin Oriental centrally manages websites for each of its 26 hotels in English and six additional languages – Japanese, Simplified Chinese, Traditional Chinese, French, Spanish and German, with hosting provided by Siteworx.
To respond to the changes in travelers’ shopping behaviors, Mandarin Oriental decided to extend their current use of SDL Tridion to deliver a user-friendly, interactive mobile website.
The new mobile site was designed to provide a mobile browser experience that could approximate an experience of a native mobile application. It is available through a wide variety of touch screen and keypad handheld phones. Although the new mobile site is rich in graphics, the performance is fast and the controls are intuitive and extremely user-friendly.