Alongside its corporate site, KONE runs over 50 regional websites in more than 30 languages around the world. While the site structure is the same across regions, the content can differ based on local market products and requirements. Marketing managers in each country are responsible for localization and updating website content.
The local marketing teams faced huge delays when working with translation providers, as they often relied on email and word documents for their ongoing communication. Copying and pasting files to local sites was a daily reality and just one process could take up to 45 minutes. With over 100 content contributors and rapidly changing copy, KONE was not able to quickly post or update information about its products and services, which was preventing new leads.
KONE conducted market research and identified possible solutions for web content management. It then reached out to five technology integrators for their advice. One of those integrators was HintTech, an enterprise digital agency and a long-standing SDL partner. Based on HintTech’s recommendation, KONE did a side-by-side comparison of SDL Web and Sitecore, choosing SDL Tridion for web content management. KONE also explored SDL Language solutions, opting for SDL WorldServer to automate the localization process. According to Leppänen, “The solutions better served our needs in every way. Being able to accommodate the current set up and integrate with new solutions as we plan for the future was a key decision factor.”