Due to the airline’s international presence, Emirates has started rolling out SDL’s content management solution to manage the content for its global internet presence. SDL Tridion was chosen due to its advanced BluePrinting technology, workflow process, ease of use and open system, ensuring seamless integration with many back-office systems.
Due to SDL Tridion’s standard XML-based technology and software component architecture, future possible integrations are guaranteed.
Emirates have already created around 60 regional emirates.com sites including Chinese, Japanese and Arabic. After the successful implementation of the public sites, Emirates has decided to use SDL Tridion for its intranet site. SDL Tridion is also used for almost all Emirates Group sites which represent more than 15 different brands. Examples include emirates-holidays.com, skywards.com and arabian-adventures.com. In all there are about 70-80 websites using SDL Tridion.