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Inspiring the World to Learn

After implementing SDL Web, Blackboard quickly increased conversion by 14% in the first year, and now delivers a consistent, scalable global web experience to all visitors.

Long known as a leader in the Education Technology space, and a pioneer of the Learning Management System (LMS) industry, Blackboard has actively evolved to meet the needs of the education industry and expanded its business with new solutions that inspire the world to learn.

With a growing portfolio and rapid international expansion underway, Blackboard’s web presence had become its go-to vehicle to connect its products and services with users and leaders in Higher Education, K-12 and Professional Educational; but its current Web Content Management system couldn’t keep up.

After implementing SDL Web, Blackboard quickly increased conversion by 14% in the first year, and now delivers a consistent, scalable global web experience to all visitors.

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A Global Assignment

Blackboard has created what they call the New Learning Experience and bridged the disconnect to meet learner expectations.

“Advancing the globalization of our corporate web properties and all of our digital communications and campaigns became a top priority. Effectively communicating our expansive solution set, reinforcing our brand identity and meeting the needs of an international audience required an extension of our web presence. We had to find a way to support our existing customers and bring in our new customers and engage and educate all of them on the learning experience of the future.”
Jon Gold, Blackboard’s Director of Web Strategy and Design


SDL Gets an A+

Blackboard wanted more than just a CMS and saw value in SDL’s comprehensive suite. SDL Web fit the bill as a solution that would scale to meet Blackboard’s growth goals and international expansion, while also aligning nicely with its existing campaign and digital tools.

SDL Web’s open architecture was a primary advantage. “ We felt the sky was the limit in terms of what it offered from a content delivery and management perspective, but also how it integrated with other platforms,” said Gold. “ We wanted to move to a component based architecture that would allow us to be more agile in publishing meaningful content in the most timely manner.”

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