Long known as a leader in the Education Technology space, and a pioneer of the Learning Management System (LMS) industry, Blackboard has actively evolved to meet the needs of the education industry and expanded its business with new solutions that inspire the world to learn.
With a growing portfolio and rapid international expansion underway, Blackboard’s web presence had become its go-to vehicle to connect its products and services with users and leaders in Higher Education, K-12 and Professional Educational; but its current Web Content Management system couldn’t keep up.
After implementing SDL Web, Blackboard quickly increased conversion by 14% in the first year, and now delivers a consistent, scalable global web experience to all visitors.
Blackboard has created what they call the New Learning Experience and bridged the disconnect to meet learner expectations.
Blackboard wanted more than just a CMS and saw value in SDL’s comprehensive suite. SDL Web fit the bill as a solution that would scale to meet Blackboard’s growth goals and international expansion, while also aligning nicely with its existing campaign and digital tools.
SDL Web’s open architecture was a primary advantage. “ We felt the sky was the limit in terms of what it offered from a content delivery and management perspective, but also how it integrated with other platforms,” said Gold. “ We wanted to move to a component based architecture that would allow us to be more agile in publishing meaningful content in the most timely manner.”