As part of its online strategy, ADAC decided to use a single platform for its content management system. ADAC chose SDL Tridion to protect its online brand and create brand consistency across multiple channels.
For its customer-facing site, ADAC prioritized a personalized online experience, where the website is tailored to the visitors’ needs based on their booked flights and profile.
ADAC uses SDL Tridion to engage with customers through multiple channels including web, mobile, SMS, email and digital kiosks.
Since implementing SDL Tridion, ADAC has enjoyed more than a 40% increase in online traffic across multiple channels. In addition, updates to content across channels is now easier and faster.