Web Content Management Blog
Web Content Management
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Web Content Management
Having been around the industry a while and working here at SDL I often have the good fortune to chat to very interesting and passionate folks around our industry; our customers, the content management practitioners we have as partners, analysts and basically whoever pulls up a chair next … Continue reading this post »
Posted by Ian Truscott in Customer Experience Management , Digital Content , Dynamic Publishing , Global Content , Global Customer Experience Management , Web Content Management
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With our Customer Experience Summit only two weeks away, we're immensely excited by our speakers, agenda and by the participants who will be coming. I am absolutely certain that Pierluigi Collina, Scott Liewehr and Koen Pauwels will inspire, challenge and motivate us. At the same time, I e… Continue reading this post »
Posted by Sharon Fels in Customer Experience Management , E-commerce , Global Customer Experience Management , Mobile , Structured Content , Web Content Management
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As promised in my previous post about SDL Tridion's project driven approach, in this post I'd like to talk about External Content Libraries (ECL).Organizations often face the challenge of storing and providing access to ever-growing amounts of digital data. We’d love to think about a Utopi… Continue reading this post »
Posted by Arjen van den Akker in Web Content Management
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As anyone who has organized an event knows, it takes a tremendous amount of elbow grease to nail down the Who, What, When, Where and How... and sometimes to the detriment of the Why.For our upcoming event, the Customer Experience Summit, we wanted the Why to be at the center of everything … Continue reading this post »
Posted by Sharon Fels in Customer Experience Management , E-commerce , Global Customer Experience Management , Mobile , Structured Content , Web Content Management
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So it’s Forrester Wave time again and again we can be proud that Forrester have placed us highest on the “Current Offering” axis meaning that we could again collect the best product award, if they gave out awards for such things. Sadly they don’t give awards, but if they did, as we shook … Continue reading this post »
Posted by Ian Truscott in Customer Experience Management , Digital Content , Web Content Management
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Now that we’ve released SDL Tridion 2013, I’d like to talk about why I believe the new features will really make a difference to our customers.Imagine you’re a company that needs to publish your 2013 Interim Report. This publish action usually includes a dedicated landing page, related tex… Continue reading this post »
Posted by Arjen van den Akker in Customer Experience Management , Digital Content , Web Content Management
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I admit it. I was a geek. I was someone who went to the library in University and read books I didn't have to read. I loved the history, the changing approaches to topics over time ... the richness of the experience of sitting between rows of books and reading from topic to topic. Unfortun… Continue reading this post »
Posted by Ingrid Froelich in Web Content Management
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The promise of personalization is that a visitor is granted their three wishes before they've uttered a word. In addition to a focus on who the customer is, this approach needs to integrate what they want to do where by focusing on action points rather than just messaging. So knowledge abo… Continue reading this post »
Posted by Ingrid Froelich in Customer Experience Management , Customer service , Web Content Management
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For many years, web content management has been the realm of relatively unstructured content. The most basic CMSs use a page-based approach to store content; more advanced systems break up page content into separate items or components. In these cases, the title might be separated from th… Continue reading this post »
Posted by Arjen van den Akker in DITA , Structured Content , Web Content Management
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Juxtaposed beneath the grandiose chandeliers of the Landmark Hotel in London’s Marylebone, the ‘giant iPad’ video screen was the frame for several excellent presentations at Tuesday’s Innovate conference, where over 100 folk gathered to hear the tales of Best Western and HP, and the insigh… Continue reading this post »
Posted by Tom Smith in Customer Experience Management , Global Customer Experience Management , News , Web Content Management
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