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Find industry news, comment, hints, tips and best practice on the SDL corporate blog.
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Find industry news, comment, hints, tips and best practice on the SDL corporate blog.
This January, a CMO of a large company told me she was thrilled that her team tweeted 1.2 million times in 2012—surpassing its goal of 1 million. These kinds of “ego metrics”—website page views, Facebook fans, conference attendees, etc.—look great on a dashboard but don’t really move the n… Continue reading this post »
Posted by Koen Pauwels in Customer Experience Management
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So it’s Forrester Wave time again and again we can be proud that Forrester have placed us highest on the “Current Offering” axis meaning that we could again collect the best product award, if they gave out awards for such things. Sadly they don’t give awards, but if they did, as we shook … Continue reading this post »
Posted by Ian Truscott in Customer Experience Management , Digital Content , Web Content Management
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Loyalty and commitment have been two words used synonymously in marketing for quite some time. As a marketer myself, I’ve always been prone to use the word loyalty. In fact, I’d venture to say that most of you reading this probably don’t often hear of or think of building “customer commitm… Continue reading this post »
Posted by Amber McCrory in Customer Experience Management , Social Intelligence
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Looking for a chance to learn about the latest trends in the translation industry and connect to other language professionals? Then make your way to one of the cities on the SDL tour. Here are the top five reasons to come and see us this spring:1. To hear insightful views and ideas about t… Continue reading this post »
Posted by Anna Markova in Language Technology
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Customers who engage with companies over social media spend more money with those companies and demonstrate a deeper emotional commitment. On Facebook alone there are more than 1 billion monthly active users, 680 million mobile users and more than 50 million pages. This type of access to b… Continue reading this post »
Posted by Molly Boyer in Campaign Management and Analytics , Social Business Intelligence , Social Data
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For four days, every spring, golf fans turn their attention to The Masters. This year, SDL is following David Lynn. The 39-year old Englishman is partially sponsored by SDL and after day one of The Masters, he was tied for 3rd place. There are more than a few computer monitors around the o… Continue reading this post »
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While I was at a Social Media training session here at SDL few weeks ago, listening to creative ideas on how to apply social media across various business units within SDL, I was wondering: Are translators using social media to grow their business? According to a poll on Proz, only few of … Continue reading this post »
Posted by Anna Markova in Localization , Social Media , Tips and Tricks
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These are exciting days at the Social Intelligence division. If you happen to be one of the many visitors stopping by our Seattle office, then chances are you’ve experienced a palpable sense of mission amongst the resident social hipsters. At SDL Social Intelligence, our divisional mission… Continue reading this post »
Posted by Shane Rai in Customer Experience Management , Social Intelligence
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I'm excited to share that SDL placed Silver for the Quality in Research Award at the ARF Great Mind Awards for measuring and predicting B2B customer commitment. To provide a bit more context behind this award, I'll explain more in-depth the work that led up to predicting customer commitmen… Continue reading this post »
Posted by Amber McCrory in Predictive Analytics , Social Intelligence , Social Media
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The emergence of cloud based translation got me thinking about how many translators are really interested in translating in the cloud. So, as part of a recent survey I decided to ask our SDL Trados Studio users to understand better how they feel about the cloud.Interestingly, only 6 % out … Continue reading this post »
Posted by Anna Markova in Cloud Computing , Language Technology
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