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Find industry news, comment, hints, tips and best practice on the SDL corporate blog.
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Find industry news, comment, hints, tips and best practice on the SDL corporate blog.
Don't let your mannequins gather dust. In the supposedly near-dead world of bricks and mortar, the way to keep things fresh and keep shoppers' heads turning as they walk by, is for the merchandizer to entice and inspire with an exciting and relevant store window display. One that changes w… Continue reading this post »
Posted by Tom Smith in Customer Experience Management , E-commerce , News
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SDL Innovate 2013, San Jose CA June 13 - 14, 2013You can meet me at the upcoming SDL Innovate in San Jose, where I'll be speaking more about how you can bring rich media to the Customer Experience. I hope you'll join us! Find out more>> Continue reading this post »
Posted by Wouter Maagdenberg in Customer Experience Management , SDL Innovate
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SDL Innovate 2013, San Jose CA June 13 - 14, 2013You can meet me at the upcoming SDL Innovate in San Jose. The agenda is fantastic and you'll have the opportunity to listen to leaders and innovators who drive the latest trends in Customer Experience Management. Our keynote speakers are Guy… Continue reading this post »
Posted by Jan Jaap Kolleman in Customer Experience Management , SDL Innovate
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SDL Innovate 2013, San Jose CA June 13 - 14, 2013You can meet me at the upcoming SDL Innovate in San Jose, where I'll be speaking more about how you can bring rich media to the Customer Experience. I hope you'll join us! Find out more>> Continue reading this post »
Posted by Wouter Maagdenberg in Customer Experience Management , SDL Innovate
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With my historic roots in marketing research, I’m painfully aware of the difficulties in conducting global research. To oversimplify the problem in a single phrase: “No survey scale can account for different cultural norms” It’s nearly impossible to fit multiple different cultures into… Continue reading this post »
Posted by Eric Nau in Social Data , Social Intelligence
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Earlier this month, we released SDL LiveContent 2013 SP1. Now I know that service packs are usually yawn inducing, but this release really packs a wallop for our customers: cutting publishing times in half, increasing scalability and usability, and adding support for new and updated conten… Continue reading this post »
Posted by Andrew Thomas in Digital Content , DITA , Dynamic Publishing , Structured Content , Technical Publishing
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It’s interesting how many companies are so active in looking at driving a better customer experience. Whether in marketing, sales, customer service or support, there seems to be a real desire to better understand customers, so you can engage with them better, and deliver what they want.It’… Continue reading this post »
Posted by Roger Luxton in Campaign Management and Analytics , Customer service , Global Customer Experience Management
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If you want to convince someone that machine translation (MT) is a technology best left well alone, you will find countless examples online to prove your point — just browse through one of the many websites dedicated to collecting content that has truly been "lost in translation" when proc… Continue reading this post »
Posted by Daniel Brockman in Language Technology , Localization , Tips and Tricks
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Keith Laska, CEO of Language Technologies for SDL will be presenting at Innovate in San Jose on June 14, 2013. He will be talking about how the “Big Data, Big Language” challenge for Global CXM can be addressed by the SDL Language Platform. Keith took some time away to answer a few questio… Continue reading this post »
Posted by John Cass in SDL Innovate
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Having been around the industry a while and working here at SDL I often have the good fortune to chat to very interesting and passionate folks around our industry; our customers, the content management practitioners we have as partners, analysts and basically whoever pulls up a chair next … Continue reading this post »
Posted by Ian Truscott in Customer Experience Management , Digital Content , Dynamic Publishing , Global Content , Global Customer Experience Management , Web Content Management
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Social data has its own characteristics that drive the strategies, workflows and technologies we employ to build our social intelligence platform. Our platform is open in that it can be used and integrated with our clients on three levels – UI, APIs and data. We are now offering SM2 as a s… Continue reading this post »
Posted by Jason Xue in Social Data , Social Intelligence , Social Media Monitoring
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I had the pleasure of flying down to Los Angeles recently and speaking with William Wong, SDL’s Vice President of Customer Solutions for Language Technologies, on how an organization or individual can determine whether human or machine translation, or a combination of the two, is a better … Continue reading this post »
Posted by Brittany Benson in Innovation , Language Technology , Localization , Machine Translation , SDL Research , Translation
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As businesses enter new global markets, whether through the traditional brick and mortar route or by launching their first website, communicating in the language of the customer has never been more important. What shouldn’t be overlooked as companies expand globally, is the need to communi… Continue reading this post »
Posted by Brittany Benson in Cloud Computing , Global Content , Innovation , Language Technology , Localization , Machine Translation , Social Media
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Like our children, all of the tracks at Innovate 2013 are equal. We have no favorites here. But in this post, I would like you to indulge me a little as I toot the horn for the Content Management tracks and take you through what we have planned for the content track on day two of this year… Continue reading this post »
Posted by Ian Truscott in Innovation
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Joe Stanhope – Chief Strategy Officer for SDL Campaign Management & Analytics – will be presenting at Innovate in San Jose, CA, he found time to chat about the challenges and opportunities facing companies when it comes to developing a great CXM program using insights. Here’s what he h… Continue reading this post »
Posted by John Cass in SDL Innovate
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There are two huge debates going on in the across all market sectors right now - the one that Forrester is spearheading around the need deliver contextual mobile engagement products and services, the other debate is the one around the use of something called responsive design (a method to … Continue reading this post »
Posted by Phillip Clement in Mobile
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We are at the start of a new movement, one that meets consumers where they are – regardless of where brands are. And, it’s a game changer. To help brands better understand this opportunity, we surveyed 4,000 consumers in the United States, United Kingdom, Singapore and Australia. The inten… Continue reading this post »
Posted by Joe Stanhope in Campaign Management and Analytics
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With our Customer Experience Summit only two weeks away, we're immensely excited by our speakers, agenda and by the participants who will be coming. I am absolutely certain that Pierluigi Collina, Scott Liewehr and Koen Pauwels will inspire, challenge and motivate us. At the same time, I e… Continue reading this post »
Posted by Sharon Fels in Customer Experience Management , E-commerce , Global Customer Experience Management , Mobile , Structured Content , Web Content Management
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2013 could be referred to as the year of the Croatian translator. So why is the Croatian Language so important? Croatia is expected to join the European Union on 1st July 2013. This means that Croatian will become the 24th Official Language of the European Union. As a result the Croatian p… Continue reading this post »
Posted by Marion Shaw in Localization , Translation
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This is my third and final blog post Loïc Dufresne de Virel, Localization Strategist at Intel, my initial post and second post. Loïc will be attending the Innovate 2013 conference in San Jose, here's the last part of my interview with Loïc regarding his tips on planning for customer experi… Continue reading this post »
Posted by John Cass in SDL Innovate
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We all know that social has changed the game – at SDL Social Intelligence, we enable our clients to interpret and analyze that vast data set in an effective, measurable way to drive organizational success. As the social market continues to evolve through consolidation and integration, our … Continue reading this post »
Posted by Russ Taufa in Social Data , Social Intelligence
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Big Data used to be about tackling the three Vs – volume, variety and velocity of information. Now, there’s a fourth: vernacular. Big Language means that business needs to act faster, listen more intently, and better understand customer intent – in dozens of languages.Customers who rely on… Continue reading this post »
Posted by Keith Laska in Big data , Cloud Computing , Innovation , Language Technology , Localization , Machine Translation , Predictive Analytics , Sentiment Analysis , Translation
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Advanced language technologies, such as machine translation, have a direct impact on the business value and future of an enterprise. Our scientists contribute to this innovation by implementing advanced computer science and applying their discoveries into SDL products used in the market. T… Continue reading this post »
Posted by Brittany Benson in Innovation , Language Technology , Localization , Machine Translation , SDL Research
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Moneyball, Nate Silver and Social Intelligence – these subjects share a reputation for being data driven, but otherwise seem to be unrelated. Those reputations are well-deserved, but the three topics share some widely held misconceptions. Their use of data analysis is frequently misreprese… Continue reading this post »
Posted by Daryl Orts in Social Data , Social Intelligence
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There seems to be a real difference between marketing people who by nature are quite cautious, and those who are prepared to take a risk. Or to put it another way, to boldly go where they or their companies haven’t been before.I spend a fair bit of time with marketing teams, particularly t… Continue reading this post »
Posted by Roger Luxton in Big data , Business intelligence , Campaign Management and Analytics , Customer Experience Management , Tips and Tricks
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Machine Translation is coming. Yes, it's been around for years, but now it's hitting the mainstream language industry - and you need to decide on your strategy. "The price of inaction is far greater than the cost of making a mistake." - Meister Eckhart, 13th Century German Theologian At SD… Continue reading this post »
Posted by Andy Reid in Machine Translation , Translation
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As a marketer, it can be difficult to identify where and when to make changes to optimize your customer engagement strategy before it’s too late. Often times, you see the results of a campaign but have no real diagnostics for where and what went wrong or right so you can engage your custom… Continue reading this post »
Posted by Amber McCrory in Customer Experience Management , Customer Journey Mapping , Digital Content , Social Data , Social Intelligence
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We become scientists because we want to know and do more than we know and can do today. Often times we choose the problems we work on; other times, the problems choose us. Every week, we have ten ideas: one or two turn out to be good, most don’t. Sometimes we stick to one problem for a lif… Continue reading this post »
Posted by Daniel Marcu in Big data , SDL Research
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In this post Loïc Dufresne de Virel, Localization Strategist at Intel, describes his thinking on how to innovate for customer and digital experiences. This is my second post after the initial post with Loïc, who will be attending SDL's Innovate 2013 conference in San Jose on June 13-14, th… Continue reading this post »
Posted by John Cass in SDL Innovate
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On May 1st through the 3rd, one of the premier analyst research companies, Gartner Inc., held a conference in San Diego, CA providing coverage of the new strategies and technologies enabling companies to better understand and engage their customers, build loyalty and grow. Several SDL divi… Continue reading this post »
Posted by Jeff Hora in Customer Experience Management , Global Customer Experience Management , Innovation , SDL Innovate , Social Media
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