Corporate Blog
Find industry news, comment, hints, tips and best practice on the SDL corporate blog.
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Find industry news, comment, hints, tips and best practice on the SDL corporate blog.
Don't let your mannequins gather dust. In the supposedly near-dead world of bricks and mortar, the way to keep things fresh and keep shoppers' heads turning as they walk by, is for the merchandizer to entice and inspire with an exciting and relevant store window display. One that changes w… Continue reading this post »
Posted by Tom Smith in Customer Experience Management , E-commerce , News
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SDL Innovate 2013, San Jose CA June 13 - 14, 2013You can meet me at the upcoming SDL Innovate in San Jose, where I'll be speaking more about how you can bring rich media to the Customer Experience. I hope you'll join us! Find out more>> Continue reading this post »
Posted by Wouter Maagdenberg in Customer Experience Management , SDL Innovate
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SDL Innovate 2013, San Jose CA June 13 - 14, 2013You can meet me at the upcoming SDL Innovate in San Jose, where I'll be speaking more about how you can bring rich media to the Customer Experience. I hope you'll join us! Find out more>> Continue reading this post »
Posted by Wouter Maagdenberg in Customer Experience Management , SDL Innovate
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SDL Innovate 2013, San Jose CA June 13 - 14, 2013You can meet me at the upcoming SDL Innovate in San Jose. The agenda is fantastic and you'll have the opportunity to listen to leaders and innovators who drive the latest trends in Customer Experience Management. Our keynote speakers are Guy… Continue reading this post »
Posted by Jan Jaap Kolleman in Customer Experience Management , SDL Innovate
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SDL Innovate 2013, San Jose CA June 13 - 14, 2013You can meet me at the upcoming SDL Innovate in San Jose, where I'll be speaking more about how you can bring rich media to the Customer Experience. I hope you'll join us! Find out more>> Continue reading this post »
Posted by Wouter Maagdenberg in Customer Experience Management , SDL Innovate
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With my historic roots in marketing research, I’m painfully aware of the difficulties in conducting global research. To oversimplify the problem in a single phrase: “No survey scale can account for different cultural norms” It’s nearly impossible to fit multiple different cultures into… Continue reading this post »
Posted by Eric Nau in Social Data , Social Intelligence
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Earlier this month, we released SDL LiveContent 2013 SP1. Now I know that service packs are usually yawn inducing, but this release really packs a wallop for our customers: cutting publishing times in half, increasing scalability and usability, and adding support for new and updated conten… Continue reading this post »
Posted by Andrew Thomas in Digital Content , DITA , Dynamic Publishing , Structured Content , Technical Publishing
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It’s interesting how many companies are so active in looking at driving a better customer experience. Whether in marketing, sales, customer service or support, there seems to be a real desire to better understand customers, so you can engage with them better, and deliver what they want.It’… Continue reading this post »
Posted by Roger Luxton in Campaign Management and Analytics , Customer service , Global Customer Experience Management
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If you want to convince someone that machine translation (MT) is a technology best left well alone, you will find countless examples online to prove your point — just browse through one of the many websites dedicated to collecting content that has truly been "lost in translation" when proc… Continue reading this post »
Posted by Daniel Brockman in Language Technology , Localization , Tips and Tricks
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Keith Laska, CEO of Language Technologies for SDL will be presenting at Innovate in San Jose on June 14, 2013. He will be talking about how the “Big Data, Big Language” challenge for Global CXM can be addressed by the SDL Language Platform. Keith took some time away to answer a few questio… Continue reading this post »
Posted by John Cass in SDL Innovate
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