Corporate Blog
Find industry news, comment, hints, tips and best practice on the SDL corporate blog.
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Find industry news, comment, hints, tips and best practice on the SDL corporate blog.
Modern translation requirements mean that companies have to be able to localize at the speed of business. They now need to provide translated content across an explosive array of channels, content types and languages – sometimes in real-time.According to a 2013 study surveying 5,700 consum… Continue reading this post »
Posted by Brittany Benson in Global Content , Innovation , Language Technology , Localization , Machine Translation , Translation
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According to a report from Common Sense Advisory, 72.4% of consumers are more likely to buy a product with information in their own language and 56.2% said that the ability to obtain information in their own language is more important than price. Continue reading this post »
Posted by Brittany Benson in Translation
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Being enabled to self-serve on a website and find the information needed is a fantastic step towards improving your global business; but that content and self-service process must be in the language the customer speaks. Without the content being localized, a company risks offering a poor c… Continue reading this post »
Posted by Brittany Benson in Customer Experience Management , Global Content , Innovation , Language Technology , Localization , Translation
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Secretary of Education Arne Duncan declared in 2010, “Americans need to read, speak and understand other languages.” Unfortunately, Duncan pointed out, only 18% of Americans report speaking a language other than English, and 53% of Europeans can converse in a second language. While this la… Continue reading this post »
Posted by Brittany Benson in Global Content , Innovation , Language Technology , Localization , Machine Translation , Translation
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One of the most natural ways to grow a business has always been to expand into new markets. Whilst being a natural step for many years, it always has, and still does, carry a high level of risk. The investment to launch into a new market is significant, but regardless of the initial invest… Continue reading this post »
Posted by Jane Freeman in Big data , Language Services , Localization , Tips and Tricks , Translation
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Multilingual communication is a must – yet not everyone speaks two or more languages or is fluent in the dialect they need to speak or consume content in. SDL recently released a solution for translating high-quality multilingual content on a budget. An extension of the SDL Language Platfo… Continue reading this post »
Posted by Brittany Benson in Global Content , Language Technology , Localization , Machine Translation , News , Translation
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Excitement for Innovate 2013 is in full swing here at SDL! Global customer experience management is a hot topic lately as worldwide brands examine best practices and ways to maintain customer loyalty and user experience across languages and channels. We have some fantastic speakers lined u… Continue reading this post »
Posted by Brittany Benson in Customer Experience Management , Customer service , Global Content , Global Customer Experience Management , Innovation , Language Technology , Localization , SDL Innovate , Translation
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I had the pleasure of flying down to Los Angeles recently and speaking with William Wong, SDL’s Vice President of Customer Solutions for Language Technologies, on how an organization or individual can determine whether human or machine translation, or a combination of the two, is a better … Continue reading this post »
Posted by Brittany Benson in Innovation , Language Technology , Localization , Machine Translation , SDL Research , Translation
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2013 could be referred to as the year of the Croatian translator. So why is the Croatian Language so important? Croatia is expected to join the European Union on 1st July 2013. This means that Croatian will become the 24th Official Language of the European Union. As a result the Croatian p… Continue reading this post »
Posted by Marion Shaw in Localization , Translation
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Big Data used to be about tackling the three Vs – volume, variety and velocity of information. Now, there’s a fourth: vernacular. Big Language means that business needs to act faster, listen more intently, and better understand customer intent – in dozens of languages.Customers who rely on… Continue reading this post »
Posted by Keith Laska in Big data , Cloud Computing , Innovation , Language Technology , Localization , Machine Translation , Predictive Analytics , Sentiment Analysis , Translation
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