Localization Insights Webinar Series #2: Improving Content Quality with Terminology Management

Inconsistent terminology affects the global brand and impacts customer satisfaction.

For global organizations with multiple content creators operating around the globe,
successfully maintaining a consistent brand message in multiple languages is no
easy task.

KEY LEARNING POINTS:
■ Importance of terminology management
■ Best practices for improving brand consistency and multilingual content quality
■ Strategies for managing terms across the enterprise

PRESENTER: Bart Maczynski

Bart Mączyński is a senior language technology consultant with over 10 years of experience in the localization industry. In his approach to consulting, Bart combines an expertise in SDL and Trados systems with first-hand experience as a translator and a background in linguistics. Over the years, Bart has helped implement terminology solutions for dozens of key SDL customers.