Webinar: Structured Content and Personalization

Create customized communications to improve your customers’ experience

Demands to update and distribute technical information across global markets are driving companies to rethink their content lifecycle and how they manage processes across diverse, multilingual markets. To address these challenges, companies are adapting new techniques for authoring content for global audiences, reusing it across publications and channels, and personalizing it for target markets and segments.

Download this webinar to learn best practices and strategies for creating content that is customized and personalized for your diverse customer base.

In this webinar you will learn:

• How to develop high quality content that can be easily reused and shared
• Strategies for implementing content personalization
• How to improve the content lifecycle by incorporating an efficient review process
• The role of XML-based standards, like DITA, in contemporary content architectures

• Su-Laine Yeo - Solutions Consultant - JustSystems
• Chip Gettinger - Vice President, XML Solutions - SDL Structured Content Technologies Division
• Tom Smith - Product Marketing Executive - SDL Language Technologies Division

Fill in the form below to download this webinar recording.