6 Ways to Sell Executives on the Value of Translation Management - Gilbane Group

Do you recognize the value that translation management technology offers your company, but need help selling an investment to executives?

If so, download this webinar recording to hear from Mary Laplante, Senior Analyst at Gilbane Group, and Andrew Thomas, Global Information Management Evangelist at SDL. Mary and Andrew use Gilbane’s research on content globalization adoption to lay out a framework for presenting compelling arguments for investment in translation management technologies. Their guidance will not just convince management that translation management is important, but help you sell the value proposition and close the deal for funding.

Topics include:

• Risks of not investing in Translation Management

• Benefits realized by other leading practitioners

• ROI and metrics

Mary and Andrew also perform a business case makeover. Using a before-and-after format, they will share approaches to selling the value of translation management to executives who thought they didn’t care.