SDL Tridion, a leading global provider of Web Content Management (WCM) software solutions and part of SDL plc, brings web and print together. Connector for InDesign enables content to be used for both the web and print marketing communication ensuring message consistency, shorter time to market, and improving efficiency.

SDL Tridion integrates with Adobe® InDesign® to combine design creativity with content management productivity. Wordsmiths can continue to shape and evolve the content in their familar SDL Tridion environment whilst both in-house and agency creative designers are free to produce the artwork and lay-outs using InDesign. Importantly, both types of user always have access to the latest content and can act with the speed needed to meet demanding deadlines for marketing communication. More critically, both content owners and designers can remain focused on their own specialism; messaging and design.

Jan Jaap Kolleman, CEO SDL Tridion says: “Web and print is still a proven and effective combination for intgerated marketing campaigns. However, these channels are often managed in different systems and you need several stakeholders to get the job done. The combination of the two is often difficult to control and includes a high risk of inconsistent messaging in different communication channels and different regions.”

SDL Tridion enables document designers to take full advantage of its comprehensive content management capabilities. From the previewing of new content, to comparing different versions of content, SDL Tridion empowers users to get the job done faster and with maximum efficiency.

SDL Tridion’s BluePrinting technology and translation management capabilities also facilitate easy localization of content for Web, print and all other channels.

For more information and to see Connector for InDesign® at work, visit our website.