SDL translation technology gives organizations quantum leap in global brand management
Machine and human translation combination celebrates three years of industry success
SDL 梅登黑德分公司 , UK2007年7月31日
SDL, the leading provider of Global Information Management (GIM) solutions, today announced the three-year anniversary of its Knowledge-based Translation System™ (SDL KbTS™). Based on a combination of translation technology and human skills, KbTS has outperformed other automated services on the market.
Organizations face the challenge of being first in line to reach global markets with multilingual content and global brand consistency. For this, KbTS has proven vital. For three years, KbTS has helped organizations such as Best Western, HP, Microsoft Corporation and The Chrysler Group with brand management in new markets. Organizations using KbTS have cut time-to-market by up to 50 per cent and costs by up to 40 per cent. The secret behind its success is a blend of sophisticated automated translation technology combined with the skills of a global workforce of translators.
SDL customer RS Components was able to slash time-to-market by 35 per cent and reduce costs by 27 per cent with KbTS. “In an increasingly competitive environment, every second between product completion and launch counts,” said Rob Fifield, head of media production at RS Components.
Chris Boorman, Chief Marketing Officer at SDL, said: “For any organization competing on a global scale for new market entry, it is imperative to manage multilingual content in a consistent and localised way – otherwise, both commercial and branding factors will suffer. The only way to achieve this is by using a system based on both technology and human skill.
Boorman continued: “In our experience internet-based services that offer machine translation are simply not enough to ensure high-quality information output. Language and consistent communications have become a vital component of global business strategies. Over the past three years, organizations using KbTS have seen a quantum leap in international brand management.”
For more information on how SDL Knowledge-based Translation System customers have benefited from the solution, read the case studies and white papers at www.sdl.com/kbt
关于 SDL
全球各大领域的领袖都依赖 SDL 为他们的 GIM 流程提供企业软件或托管服务，这些企业包括 Audi、Bayer、Best Western、Bosch、Canon、Deutsche Bank、Kodak、Microsoft、Morgan Stanley、Reuters 和 SAP。
SDL 已经实施了超过 500 套企业 GIM 解决方案，在整个 GIM 生态系统中部署了 170,000 多个软件许可，并且每个月为 1 千万客户提供对按需翻译门户的访问。 超过 1,000 专业服务人员通过公司遍布全球的 30 个国家，50 多个分公司的全球化结构提供咨询、实施和语言服务。 有关详情，请访问 www.sdl.com
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