SDL International, the world’s leading provider of translation services and technology solutions, announced today that Sony Europe is migrating to SDL’s technology platform to improve translation productivity, reduce errors and lower software licensing costs. It has selected SDLX™ to replace its existing translation memory tool and will use SDLTermBase™ Online and SDLWorkFlow™ integrated with SDLX to achieve higher quality and greater automation.

 Sony Europe was looking to spend less time on manual, repetitive tasks and to reduce the number of documents being sent by email. Keeping track of translation status was error prone and its translation assets were not being fully leveraged. The SDL products more closely matched Sony’s business requirements than any other products it evaluated and at lower software licensing and maintenance costs.

“Our existing translation memory tool was not correctly handling formatted segments, and the software costs had substantially increased over a five-year period,” commented Salomé López-Lavado, Manager of Translation Services at Sony Europe. “We switched to SDL technology because we will achieve greater automation and faster turnaround time, and because of its support for standards such as XML and TMX*. We expect our improved translation quality and productivity will yield 100% ROI in just 20 months.”

“Sony Europe found the modern architecture and superior functionality of our products met its translation needs at a more affordable price than our competitors,” added Terry Lawlor, Vice President Worldwide Marketing at SDL International. “Our support for industry standards enables organizations like Sony to easily migrate to SDL and take advantage of the increased productivity delivered by our software.”

About Sony

Sony manufactures audio, video, communications and information technology products for the global consumer and B2B markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to become a leading personal broadband entertainment company in the 21st century.

In Europe, its business division is now a leading supplier of broad horizontal communications solutions as well as magnetic and optical storage solutions.  Amongst others, Sony Europe's market segment solutions and service & support packages are targeted at organisations in the Healthcare, Media, Retail, Transport and Large Venue sectors. Device components such as camera sensors and modules, displays, batteries and semiconductors are targeted at OEM manufacturers and system integrators. For more information please visit www.sonybiz.net.