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SDL Appoints Terry Lawlor as Vice President of Worldwide Marketing

Bringing successful technology solution marketing experience to SDL

SDL Maidenhead , United Kingdom
2004年2月9日

MAIDENHEAD, 9 February 2004 - SDL International (LSE: 'SDL'), the world's leading provider of multilingual service and software solutions, today announced the appointment of Terry Lawlor as vice president of worldwide marketing. Lawlor will be responsible for marketing strategy and execution worldwide. He brings to SDL extensive experience in enterprise marketing of software and service solutions.

  "Terry Lawlor's knowledge of enterprise solutions, building brand recognition and developing new markets will be a tremendous asset for SDL," said Mark Lancaster, chairman and CEO of SDL. "He will be instrumental in helping us accelerate our leadership position in localization software and service solutions. We look forward to his energy, drive and thought leadership contributing to continued growth for the business."

Prior to SDL, Lawlor was EMEA marketing director at SupportSoft, a support automation and knowledge management company, where he was responsible for significant growth in EMEA business. He also managed worldwide e-marketing initiatives and had business development responsibility with strategic partners in EMEA. Previously, as marketing director at database software company Informix Software, Lawlor successfully opened up new markets in content management and e-commerce. He is a graduate of Durham University in the UK and has held senior management positions in marketing, sales, customer services and R&D.

"SDL has a track record of high growth and strong management which has made it one of the UK's most successful software and services companies," commented Terry Lawlor. "It is an exciting time to join, with global organizations now realizing the importance of high quality localization for the success of their business. With a worldwide leadership position in localization solutions that deliver the lowest total cost of translation, SDL has an excellent opportunity to further increase market share."


关于 SDL

SDL International (伦敦股票交易所:SDL)是全球信息管理 (GIM) 解决方案的领导者,致力于帮助各大公司让高质量的多语种内容更快地投向全球市场。 他们的企业软件和服务将与企业现有的业务系统相集成,能够从内容创作到发布,并贯穿整个本地化供应链对全球内容的交付实施管理。

全球各大领域的领袖都依赖 SDL 为他们的 GIM 流程提供企业软件或托管服务,这些企业包括 Audi、Bayer、Best Western、Bosch、Canon、Deutsche Bank、Kodak、Microsoft、Morgan Stanley、Reuters 和 SAP。

SDL 已经实施了超过 500 套企业 GIM 解决方案,在整个 GIM 生态系统中部署了 170,000 多个软件许可,并且每个月为 1 千万客户提供对按需翻译门户的访问。 超过 1,000 专业服务人员通过公司遍布全球的 30 个国家,50 多个分公司的全球化结构提供咨询、实施和语言服务。 有关详情,请访问 www.sdl.com

所有商标均归其各自所有者所有。
EMEA - Amy Hall (SDL)
+44 (0)1628 410120
amyhall@sdl.com