SDL International® (SDL plc), a leading provider of globalization technology and services, today announced that Floyd Bradley has been appointed to the newly created position of executive vice president sales & marketing. Bradley will assume his post in June

 
A seasoned computer industry executive, Bradley has held a number of executive positions including managing director at Lotus Development in the UK, senior vice president and general manager - international at Ashton-Tate, vice president - Europe at Cullinet Software, general manager of European Software Publishing, chief executive of DecisionWorks, and most recently group vice president for First Consulting Group. He also held positions at The Boston Consulting Group and Bain & Company. Bradley is a graduate of Yale University and Harvard Business School. A founding shareholder, Bradley has been a non-executive director and strategy consultant with SDL International since its formation in 1992.

"I have worked with Floyd at Lotus Development and at Ashton-Tate, and his vision and guidance over the past decade have helped shape SDL into becoming the largest independent globalization services and software company in Europe, " said Mark Lancaster, chairman and CEO of SDL International. "SDL is fortunate to have Floyd, with his intimate knowledge of both the European and American markets, now devoting his full time and attention to increasing market awareness, broadening the customer base and expanding market share."

Bradley will have worldwide responsibility for all products, services and solutions sales and marketing. Reporting directly to Lancaster, Bradley will oversee a staff of several dozen field sales executives, sales managers and marketing personnel located throughout Europe, Asia and the United States. Marketing responsibilities will include marketing communications, sales support and product management.

"I am excited about combining my expertise of the software, computer services, systems integration and consultancy industries with SDL's advanced globalization technology, localization expertise and blue-chip customer base," Bradley said. "Now that the Company is approaching the 1,000-employee level, there is a need for increased focus on centralizing systems, processes and methodologies for interaction with our global customers, partners, prospects. I join Mark and the rest of the management team in being fully committed to this goal."