Dedication and passion for the brand
A truly global corporation, Scania operates in over 100 countries across North America, Latin America, Europe, Asia, Africa and Australia. Scania is a world leader in heavy trucks and buses, engines and services, and has more than 35,500 employees.
Scania’s three core values – customer first, respect for the individual and quality – tie the company together and form the basis of Scania’s culture, leadership and business success.
A unified brand experience
Scania embraces a single-brand strategy. This means that no matter where a customer encounters the Scania brand, the message, logo and corporate image will all uphold and build on its brand identity.
Scania has been a loyal SDL Tridion customer since 2000. The company employs uses SDL Tridion to manage both its corporate site and local sites, across 66 countries in 37 languages. SDL Tridion also supports Scania’s 1,500 dealer sites, production websites, and its finance companies.
Scania wanted an online solution that offered cost effective communication to build its global presence, while allowing a locally tailored approach and market share expansion. Scania realized that the ideal solution involved the establishment of a central Web marketing communication platform.
Erica Zandelin, Manager of Internet Communications at Scania, says, “You could say Scania is a ‘true love’ brand. It’s about dedication. It’s about passion. It’s about our customers. Our online presence is about building relationships. When it comes to relationship building, we try to communicate in a number of different channels.”