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Best Western - Ensuring a Good Night’s Sleep for 5 Million International Customers

The Challenge: Enable customers to view properties and book reservations in their native language

Case Study

Reduced time-to-market

Time-to-market reduced by 10 months

Translation of 4 million words

Translated 4,000 hotel websites into 7 languages

Cost Savings

Estimated cost savings to be up to 50%

Challenges

  • Reduce the time-to-market for localized websites
  • Reduce the cost of translation
  • Web content required for 4,000 hotels in 7 languages
  • 4 million words to be translated
  • Continuous updates to the site such as promotional events and varied consumer offerings