Download the market survey
SDL commissioned this market survey to learn more about the needs and expectations of consumers relative to product content.
If there’s one overarching theme that can be seen in the survey results, it’s that good product information can go a long way. The majority of respondents believe that high quality product information can reduce support costs, improve brand perception, and make it more likely that they will purchase additional products from the same manufacturer.
Bringing the customer experience full circle
Without customers, your company wouldn’t exist. They determine your success, but they expect a lot in return. Most companies are great at using content to engage customers and sell products. For many, this point of sale is the beginning and end of a customer relationship. But to convert a first time buyer into a devoted customer, you must consider the entire customer journey.
Today, that journey is driven by quality product content. Download this solution paper to learn more about the role of product content in delivering an optimal customer experience.