Infographic: Optimizing Marketing for the Millennial Mindset
As Millennials gain buying power, earning their trust will be crucial for brands. To better understand Millennials and what makes them tick, SDL conducted a study in February 2014 with a 300-person sample from its North American Millennial community. The survey revealed insights that have important implications for tomorrow's marketers.
View this infographic to understand the five opportunities for optimization.
White Paper: Campaigns are Extinct
Millennial consumers orchestrate their own brand experiences on their time, across channels and devices with brands that they trust. As a result, campaigns no longer start with a contact list and stop with an email blast – they are continuous exercises, consistent across channels. Brands must break through personal junk filters with relevant, valuable and non-promotional interactions, for a longer-term view of building brand advocacy.
Download this paper and learn how you can be ready for tomorrow’s customer today.
Video: SDL Campaigns in 2 Minutes
So what does this mean for tomorrow’s marketers and how do you get started today? Begin by focusing on the personalized experiences your customers want –not campaigns. Make it a priority to build customer experiences that are ongoing, consistent, meaningful and mutually rewarding.
In this 2 minute video, see how SDL Campaigns can help your business interact with customers on a 1-to-1 level throughout their journey across all channels and devices.
Solution Guide: 5 Steps to Reinventing Traditional Marketing Campaigns
Ready to reinvent your campaign strategy and optimize your digital marketing efforts to drive engagement and conversion? Learn how SDL empowers marketers with 5 key steps to tackle today’s digital marketing challenges.
Download the SDL Campaigns solution guide now to learn more.