Infographic: Optimizing Marketing for the Millennial Mindset
As Millennials gain buying power, earning their trust will be crucial for brands. To better understand Millennials and what makes them tick, SDL conducted a study in February 2014 with a 300-person sample from its North American Millennial community. The survey revealed insights that have important implications for tomorrow's marketers.
View this infographic to understand the five opportunities for optimization.
White Paper: Campaigns are Extinct
Millennial consumers orchestrate their own brand experiences on their time, across channels and devices with brands that they trust. As a result, campaigns no longer start with a contact list and stop with an email blast – they are continuous exercises, consistent across channels. Brands must break through personal junk filters with relevant, valuable and non-promotional interactions, for a longer-term view of building brand advocacy.
Download this paper and learn how you can be ready for tomorrow’s customer today.