Forrester research on global customer experience

SDL commissioned Forrester Consulting to examine the global customer experience challenges that multinational companies face and the practices they use to overcome them.

This white paper outlines the 6 core disciplines that multinational firms must master to deliver relevant experiences in local markets and drive global growth.  You’ll learn how to use these disciplines to lay the foundation for experience-based differentiation on a global scale.

SDL helps companies overcome these challenges and improve the global customer experience across multiple channels and in multiple languages. For more information, contact SDL.

Mastering the 6 disciplines of global customer experience 

In this webinar, Kerry Bodine of Forrester Research shares key findings from new global customer experience research. She explains the 6 core disciplines that multinational firms must master to deliver relevant local customer experiences and drive growth.  You’ll learn how to use these disciplines to lay the foundation for experience-based differentiation on a global scale.

See how Mandarin Oriental ensures the same luxurious experience for global customers on the web as they would get in their luxury hotels.

• Consistency across web and mobile sites
• Increased mobile traffic
• Bookings exceeded expectations
• ROI in only two months