Alterian is now SDL, continuing to Drive the Global Customer Experience

On Jan 30th 2012 SDL acquired Alterian, a leader in campaign management and social media analytics.


Continuing to Drive the Global Customer Experience

SDL blends the marketing analytics, campaign management and social media capabilities from the Alterian product suite with that of SDL’s leading global Web and Structured Content Management, eCommerce and Language Management capabilities, providing an integrated platform for companies to significantly enhance the global customer experience. 

Continue to...

  • Campaign Management & Analytics
  • Social Intelligence
  • Alterian Content Manager

Read the press release to learn more about SDL's acquisition of Alterian.

Introducing SDL Intelligent Marketing Suite

The SDL Intelligent Marketing Suite, redesigned for 2013, meets marketers’ requirements with three integrated products which provide the foundation for managing the Customer Experience.

  • SDL Customer Analytics, including our high-performing Engine database, enables brands to consolidate data and obtain a thorough understanding of their customers. 
  • From simple, automated campaigns to complex, multi-channel campaigns, SDL Campaign Manager provides marketers the tools they need to drive transactions. 
  • For a seamless execution across digital channels, SDL Email Manager enables marketers to deploy analytically based communications with individual customers.

Alterian SM2 and Alterian Insights Join SDL’s Social Intelligence Solutions

SDL’s Social Intelligence Solutions apply research and technology in order to understand and address audience behavior to drive business action. Using KPIs, social media monitoring and research from social media data, SDL Social Intelligence allows you to make agile business decisions that maximize investment in marketing activities to create a seamless customer experience. 

SDL’s Social Intelligence Solutions include: 

  • SDL SM2 (formerly Alterian SM2): A social media monitoring tool that provides visibility into your customers’ direct thoughts and opinions. Analyze social data to inform your competitive position, brand reputation management, customer profiling and more. 
  • The Customer Commitment Framework™: See how our latest technology can enhance the customer experience to convert shoppers into customers, and customers into advocates. 
  • Social Intelligence Consulting (formerly Alterian Insights): Our research analysts provide a holistic, unbiased and global understanding of your key business challenges and provide in-depth solutions and recommendations to accelerate your business.

Alterian Content Manager is now part of SDL’s CMT division

Alterian Content Manager (ACM) is now part of the Content Management Technologies (CMT) division of SDL.

  • The Corporate edition (CMC), Professional and Enterprise editions of ACM all continue to be developed in line with the presented roadmaps as extensively communicated to our clients and partners. Integration with complementary SDL technologies is a key part of these developments.
  • Our well trainedSupport, Professional Services and Trainingstaff is available to help you out and serve your needs as usual.
  • Based on your Support & Maintenance contract, you are eligible for a free upgrade to the latest version of Alterian Content Manager.
  • We are delighted to introduce you to the other solutions of the CMT division, including SDL Media Manager for multimedia asset management, SDL Fredhopper for real-time targeting and personalization, SDL LiveContent for structured content, SDL Mobile for omni-channel distribution and SDL Tridion for multi-brand, multichannel web content management.

Please contact your SDL account manager or partner for more information.