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Alterian is now SDL, continuing to Drive the Global Customer Experience

On Jan 30th 2012 SDL acquired Alterian, a leader in campaign management and social media analytics.

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Continuing to Drive the Global Customer Experience

SDL blends the marketing analytics, campaign management and social media capabilities from the Alterian product suite with that of SDL’s leading global Web and Structured Content Management, eCommerce and Language Management capabilities, providing an integrated platform for companies to significantly enhance the global customer experience. 

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  • Campaign Management & Analytics
  • Social Intelligence
  • Alterian Content Manager

Read the press release to learn more about SDL's acquisition of Alterian.

Introducing SDL Intelligent Marketing Suite

The SDL Intelligent Marketing Suite, redesigned for 2013, meets marketers’ requirements with three integrated products which provide the foundation for managing the Customer Experience.

  • SDL Customer Analytics, including our high-performing Engine database, enables brands to consolidate data and obtain a thorough understanding of their customers. 
  • From simple, automated campaigns to complex, multi-channel campaigns, SDL Campaign Manager provides marketers the tools they need to drive transactions. 
  • For a seamless execution across digital channels, SDL Email Manager enables marketers to deploy analytically based communications with individual customers.