Media coverage

“ 'Mobile is becoming a bigger part of people’s lives every day, and it’s a very important channel to us,' said Sadie Crabtree, digital manager at Prostrate Cancer UK. 'Thanks to SDL Mobile, we can catch people right at the moment they see our adverts and give them an easy way to get involved and help increase survival rates for men throughout the UK.' ”

"As a customer experience management company improving customer experience is an important part of the SDL mandate. According to Mark Lancaster CEO and founder of SDL, the company needed to improve its marketing efforts, something that they aim to do with Johnson’s knowledge."

"Johnson said in a statement: ‘We are in the customer-driven era and the old way of selling and marketing no longer works. The pervasiveness of social media and the proliferation of content have empowered the consumer, mandating that successful companies understand customer intent and sentiment, and analyse this information to optimize every customer interaction.' "

"Knowing such trends will continue, how do companies create content that can be integrated into these powerful new capabilities? The trick is having intelligent content infused with enough semantic metadata to cue off of this real-world information."

"Barbara Durance, editor of Tourism Australia, says, 'Following a thorough evaluation, it was evident that SDL is our ideal partner for the future. A track record of delivery with dedicated, skilled resources, a strong strategic focus on processes, quality and continuous improvement, and a visionary approach to technology confirmed our decision.' "

"Tridion 2013 has taken the next steps to helping customers deliver engaging experience across channels — the omnichannel as it is."

"SDL’s creation of the new Intelligent Marketing Suite brings the company one step closer to realizing a vision of Web CMS technology providing customer experience management (CXM)."

"Personalized, targeted content isn't new to SDL, its blueprinting technology enables it to deliver content across a number of channels, including mobile devices. What Bemoko brings to the table is additional an intelligent deliver tier that ensures that the right information is delivered with the best experience possible. "

"Personalized, targeted content isn't new to SDL, its blueprinting technology enables it to deliver content across a number of channels, including mobile devices. What Bemoko brings to the table is additional an intelligent deliver tier that ensures that the right information is delivered with the best experience possible. "

"Mobile web specialist Bemoko has been bought by SDL, a publicly-listed company which specialises in digital customer experience management, for an undisclosed sum. The move comes 13 months after SDL paid £69.7m to acquire marketing analytics software firm, Alterian, with whom Bemoko had signed a partnership agreement a year earlier. "

"The mobile customer experience is moving beyond simply reproducing a web site onto a smaller screen, noted Ian Truscott, VP of Product Marketing for the SDL Content Management Technologies Division, in an interview with Loyalty 360, a loyalty marketing association. "

"It’s a really interesting visual on three high-profile brands who have experienced social media crises, Nestlé, Dominos and United Airlines. The infographic details how each brand handled their crisis and the cause and effect of their actions. "

"How you orchestrate and control a compelling customer experience by bringing together these two business assets is a more complex proposition. The nub of CXM, managing the customer experience, sits across multiple business practices, software tools and moving parts within an enterprise."

"Another important characteristic of the new version of Trados is its application programming interfaces (APIs), which will allow more effective integration with the back-end systems."

"Being relevant means managing multiple variants of the same content, whether its language variants or content targeted at a specific group within your audience — the techies, the kids or financial analysts. They want your story told differently."

"Monitoring customer conversations from multiple sources is a challenge for businesses of any size. But with SDL Social Intelligence's August 2012 update to SM2, a business intelligence product, small and mid-sized businesses (SMBs) can leverage enterprise-power social media monitoring capabilities."

"Whether through tablet or PC, people are reading more and more content online and through e-readers. This increase in the content consumption offers savvy brands new ways to engage - if their content strategy is set up correctly."

"Providing a personal touch will become a prerequisite for companies who want to keep online visitors from content hopping. Personalisation plays off the increased capabilities of using big data but needs to take into account online customers’ privacy requirements."

"By making customer the first pillar of CXM, we are talking about more than what a digital marketer can control over the web; it extends to every touch point a customer has — from the initial brand awareness, through to purchase and then to the post sale service and support."