dcsimg

Media coverage

Read about SDL in the news

Media Coverage

Bootstrapping a Language Product Company Using Services from London, Then Taking it Public and Scaling It to $450M: SDL CEO Mark Lancaster

"We started off as a language company. We wanted to take small and medium-sized enterprises in the US and take them into global markets. Before you can go into global markets, one of the first things you have to do is get your products into the native languages of those markets."


Source: One Million by One Million, September             
Read the full article

KMWorld Trend-Setting Products of 2014

"This year, we looked at more than 600 products. Some have been around for a while, a testimony to the limber execution of their initial mission of adaptability. Others are relatively new. The judges agree the market should be ready to embrace the solutions because all have helped to create a market, extend it further or redefine it."


Source: KMWorld, September            
Read the full article

Q&A: Paige O’Neill, CMO, SDL

"This year, we looked at more than 600 products. Some have been around for a while, a testimony to the limber execution of their initial mission of adaptability. Others are relatively new. The judges agree the market should be ready to embrace the solutions because all have helped to create a market, extend it further or redefine it."


Source: B2BMarketing, August          
Read the full article

Ebola 2014: lessons for global healthcare

"The translation of informed consent forms and patient information sheets into local languages is critical, and should be undertaken with expertise and great care. To take Liberia as an example, there are four groups of local languages and over 30 languages spoken in total: informed consent information must be provided in the correct local language in order to ensure that the patients have the chance to read, understand and question the study in which they are invited to participate."


Source: PharmaPhorum, August          
Read the full article

Going OmniChannel? You Have To Do These 7 Things Well

"According to Lancaster, omnichannel experience is “a convenient label that makes people sit up and think.”  It is more than just delivering the right message at the right time to the right buyer through the right channel.   Omnichannel experience is about understanding what your buyer actually wants in ways organizations can act on.   It is also about “marketers finally being able to prove they are doing something useful."


Source: Forbes, August           
Read the full article

Ebola 2014: lessons for global healthcare

"The current Ebola outbreak has brought to the fore the importance of culture in healthcare, particularly in relation to gaining multilingual informed consent for clinical trials and building trust in the established Western drug development model."


Source: PharmaPhorum, August            
Read the full article

Dometic Group turns to SDL for translation management solution

"Dometic will use SDL’s leading Translation Management System, SDL WorldServer, to deliver consistent brand messaging and high quality, localised communications to customers across its website, marketing, technical publications, and offline catalogues in 16 different languages."


Source: Database Marketing, August            
Read the full article

Tips and Tactics for Marketing to Millennials

"Fostering customer relationships is always a challenge. Consumers are blasted with marketing messages and they tend to tune them out — email blasts and generic content are ignored. Social intelligence allows brands to listen in, predict buying behaviors and engage with the customer in a two-way dialogue. Growing a customer relationship is not always about getting the sale – a relationship and personalized brand experience is what generates loyalty in the long run."


Source: CommPro, August            
Read the full article

SDL leadership sees a bunch of new faces

"SDL has appointed Kevin Ross as general manager, ANZ. The general manager role requires Ross to build a strong local executive team and an ecosystem of alliances and partners to meet the demand for customer experience management."


Source: CRN, August            
Read the full article

Is Native Advertising an Evolution or a Mutation?

"“What alternative? The fact of the matter is that advertising has been dying a slow death and it has to evolve to be more effective—online advertising in particular,” explains Paige O'Neill, CMO at SDL. “I don't believe sponsored content is the final form for advertising.”"


Source: Direct Marketing News, August            
Read the full article

Here Is Everything You Need to Know About the Millennial Consumer They've cut every cord—except to mom and dad

"No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000. Many articles and studies have focused on reaching this elusive adult consumer, who has money and eschews traditional methods of communication in favor of a life largely spent online. "


Source: AdWeek, August          
Read the full article

The Marketing Tech Differentiator: True Contextualization

"Organizations today often rely on multiple technologies to provide the relevant data points needed to drive customer experience. These systems, however, tend to lack seamless integration with each other, resulting in a disjointed brand experience. To meet customers’ individual needs and ultimately build brand loyalty, it’s essential to have the full context of every customer interaction in one place."


Source: Wired, August           
Read the full article

Editorial Article: Lead Generation

"This is the first generation never to have known life without the internet, social media, mobile devices or instant sharing, and with new technology comes new behaviour. As millennials begin to wield greater purchase power, access to products and services takes precedence over ownership. Social media has made the line between the public and the private less distinct – and sometimes less discrete. This is a group with high expectations – of brands and employers, as well as for themselves."


Source: Figaro Digital, August           
Read the full article

Consumers are device-agnostic – and expect brands to be too

"A new survey from SDL, entitled 'Five Truths for Future Marketers', has revealed that people don’t give a second thought to their location or device of choice when trying to engage with a business; 58% of the 1,800 Millennials involved in the study expect to be able to interact with a company whenever they like – regardless of location or device."


Source: MyCustomer.com, August           
Read the full article

3 questions to ask while developing your omnichannel strategy

"Access to all kinds of data makes it possible for marketers to delve into factors like time of day, device being used, frequency to the site and social interaction, and if you want to get the most out of your omnichannel approach they are absolutely points to analyze and track."


Source: FierceCMO, August           
Read the full article

Millenials want a consistent omnichannel brand experience

"According to the data, which was collected between January and April this year, millennials touch their smartphones 43 times per day and 30% admitted they touch more than four devices over the course of 24 hours. "


Source: eCommerce Week, July           
Read the full article

How Social Intelligence Can Identify Weak Points in Your Customer Journey and Drive Decision-Making

"Taking an ineffective approach to social media leads to either shallow inferences from the data or a general lack of awareness about its effects on the business. This prevents understanding of current opportunities, how to explore them and how to mitigate the current threats and risks. "


Source: Smart Data Collective, July        
Read the full article

Millennials expect to use their channels of choice

"Millennials are the "always on" and connected generation, demanding consistent and seamless interaction with brands wherever they are and from any device they choose."


Source: The Wise Marketer, July           
Read the full article

3 Ways to Market Your Content to Millennials

"Only a small slice of your entire marketing collateral is doing the heavy lifting in your campaigns. Identify which 10 percent is working well and funnel it to social media channels. Don’t overlook social sites that allow users to customize their music or news feeds."


Source: Entrepreneur, July           
Read the full article

Millennials Love Consistency (and Connectivity)

"The data shows that millennials want a smooth experience across marketing channels, with 58 percent of respondents expecting to engage with a company whenever and on whatever channel they choose, and 60 percent of respondents saying they expect a consistent experience from brands whether they interact online, in store or via phone."


Source: Website Magazine, July          
Read the full article

The 3 questions that should guide omnichannel paths

"According to a new SDL report Millennials consumers are 'touching' their mobile devices more than 40 times in a day while one-third say they 'touch' at least 4 devices in any 24 hour period. "


Source: BizReport, July           
Read the full article

Survey: millenials want an omnichannel brand experience

"The results, which were released as part of SDL’s final ‘Five Truths for Future Marketers’ report, showed that 58% of millenials polled expect to engage with a company whenever they choose and via whatever channel they select."


Source: Retail Technology, July           
Read the full article

Are You Up for the Omnichannel Challenge?

"Most brands are working to make content accessible via a larger number of channels but many are not keeping pace with the diverse range of channels out there. Customer Experience Management (CXM) decision makers around the world are still leaning on traditional channels like email and phone. To succeed today and in the future marketers need to adapt to a new spectrum of consumer preferences, expectations and behaviors."


Source: CMSWire, July           
Read the full article

Channels Are Now Irrelevant to Consumers, New SDL Study Reveals: 60% of Millennials Surveyed Expect a Consistent Experience from Brands—Whether Online, In-Store or via Phone

"Millennials are the “always on” and connected generation, demanding consistent and seamless interaction with brands wherever they are and from any device they choose. According to the data, Millennials touch their smartphones 43 times per day and 30 percent admit they touch more than four devices over the course of 24 hours."


Source: The Bulldog Reporter, July           
Read the full article

Small Data Not Big Data Impacts the Bottom Line for Marketers

"Big data reigns supreme in many of today’s hyped debates about the future of marketing. And while harnessing data is critical, the key to success lies in understanding that it’s small data – your customer’s individual data – that actually matters.

When customers choose to tell a brand what they’re doing, where they are and what they want, these bits of information add up to an extremely rich resource over time."


Source: Fourth Source, July           
Read the full article

Channels are irrelevant, claims SDL

"According to the report, Millennials are the “always on” and connected generation, demanding consistent and seamless interaction with brands wherever they are and from any device they choose. According to the data, millennials touch their smartphones 43 times per day and 30% admit they touch more than four devices over the course of 24 hours."


Source: Database Marketing, July          
Read the full article

Millennials demand constant and seamless brand interaction

"Paige O’Neill, chief marketing officer at SDL, said: “To keep pace, marketers should focus on the experiences customers want throughout the customer journey, and adjust company strategies to coincide. If you change the way you engage customers on one channel, it may only be one step in an overall strategy."


Source: DotRising, July           
Read the full article

Survey Finds Millennials Expect a Consistent Customer Experience Everywhere and All the Time

"SDL believes the message here is compelling, and that it highlights, 'The critical need for brands to stop focusing on channels and instead apply what they know about their consumers to elevate the overall experience in the buying journey.' "


Source: TMCNet, July           
Read the full article

Millennials Just Won't Let Go of the Phone

"Millennials generally understand the proposition that they must trade data to interact on the Web, though they are not accepting of the tradeoff. Some data exchanges are more acceptable than others, however."


Source: Direct Marketing News, July           
Read the full article

Discussion Point: What's the ROI on B2B Social Media Marketing?

"If you want to measure social media contribution to actual revenue, this will require thoughtful planning and an investment in new tools, training and processes for your marketing team and others in your organization supporting your social efforts."


Source: CMSWire, July           
Read the full article

Channels Are Irrelevant to Consumers

"Millennials are empowered by an overabundance of digital devices and can pick when, where and how they want to interact with brands, making the shift to omnichannel engagement even more daunting."


Source: Digital Marketing Magazine, July           
Read the full article

Customer experience: What can we learn from the World Cup champions?

"If you’re thinking the ‘conventional’ 3 D's – Dedication, Determination and Discipline –will cut it, you can think again. True champions – whether in sports or customer experience “CX” – need to excel in 10 areas."


Source: MyCustomer, July           
Read the full article

Language critical to reaching global customer base

"The research has revealed that 32 percent of millennial consumers in English speaking countries prefer a language other than English, and 46 percent are more likely to purchase if information is presented in their preferred language. These new findings demonstrate that it really is imperative for brands to speak to consumers in the language they desire if they want to improve overall customer experience, foster brand advocacy and ultimately drive increased sales."


Source: The Information Daily, July           
Read the full article

Don’t Make Language an Afterthought in Your Digital Marketing & Customer Experience Strategy

"The research has revealed that 32 percent of millennial consumers in English speaking countries prefer a language other than English, and 46 percent are more likely to purchase if information is presented in their preferred language. These new findings demonstrate that it really is imperative for brands to speak to consumers in the language they desire if they want to improve overall customer experience, foster brand advocacy and ultimately drive increased sales."


Source: Digital Marketing Magazine, July           
Read the full article

So What's In An American Marketing Message, Anyway?

"In marketing, is there a difference in an "American" marketing message vs. a message to other target audiences in other countries?"


Source: CMSWire, July          
Read the full article

Communications Lingo: New Millennial Study Reveals Language Strategy is Critical to Enhancing Customer Experience Success—Nearly Half Are More Likely to Purchase if Info Is In Their Preferred Language

"According to a new study released by SDL, 32 percent of Millennial consumers in English-speaking countries prefer a language other than English, and 46 percent are more likely to purchase if information is presented in their preferred language. These new findings demonstrate that it is imperative for brands to speak to consumers in the language they desire to improve the overall customer experience, foster brand advocacy and ultimately drive increased sales."


Source: The Bulldog Reporter, Jul y        
Read the full article

CMOs and CIOs Unite

"Companies are starting to ask how they can best optimize each stage of the customer journey. The answer often reveals hundreds, if not thousands, of touch points for each customer across the entire organization, leading to new questions about who “owns” these touch points and how to ensure they are strategically integrated."


Source: Wired, July          
Read the full article

A third of the UK’s millennials would rather not order in English

"The study found that in the UK, as in Australia, one in three respondents spoke a language other than English at home. In the US, the figure is one in four. Meanwhile, the same is true in non-English speaking countries, where one in two German, Dutch and Norwegian respondents spoke a language other than the local one at home."


Source: Internet Retailing, June         
Read the full article

How to market to the always-on consumer

"Is your target market made up of early morning larks or late night owls? Or perhaps they fall into a newly defined marketing category of a social bumblebee – flitting about from channel to channel at any time of the day or night. It is probably a combination of all three.These always-on consumers provide marketers with opportunities as well as challenges."


Source: The Marketer, June         
Read the full article

Social media drives marketing success with Millennials

"Marketers are beginning to realise that churning out mountains of content is not a sustainable or effective way to target millennial customers, and the study confirms this thinking. Volume doesn’t matter, but creating the right content and delivering it consistently – wherever your customers are – does."


Source: The Information Daily, June         
Read the full article

How Critical is Language Strategy to Enhancing Customer Experience? - See more at: http://loyalty360.org/resources/article/how-critical-is-language-strategy-to-enhancing-customer-experience#sthash.euaypChd.dpuf

"Making language and localization a priority in the overall marketing strategy is a critical first step for brands to gain a competitive advantage."


Source: Loyalty360, June         
Read the full article

More on Millennials: Speak the Right Language

"Ever feel like something gets lost in translation whenever you market to millennials? There's a good chance you're right."


Source: CMSWire, June         
Read the full article

NEWS: Geography doesn't dictate language preference, says study

"SDL believe the study shows that language is directly tied to purchasing behaviour, but is not always tied to geography, and calls on marketers to realise that we live in a multilingual world where customers expect to be communicated with in their preferred language."


Source: B2BMarketing, June         
Read the full article

SDL: Why language is important for millennials

" "Marketers now need to address the demands of globalization and ensure that their business speaks only one language - the language of its customers. Localization strategies must be adopted to address translation at a local level, but also the personal demographics of its target audience. In doing so, consumers will be compelled to share content and foster brand advocacy in their language of choice, giving marketers a competitive advantage and the ability to deliver the customer experience that truly defines their brand's voice, globally." "


Source: BizReport, June         
Read the full article

Brands and personal data: why different countries need different approaches

"Customer experience specialist SDL has been examining the behaviour and sentiment of the millennial generation across the world to see how digital marketing affects us in different ways.

The company's study threw up some intriguing findings, with some populations seemingly far more sensitive to brands' use of personal data than others."


Source: TechRadar Pro, June         
Read the full article

Language Strategy Critical to Enhancing Customer Experience Success

"Thirty two percent of millennial consumers in English speaking countries prefer a language other than English, and 46 percent are more likely to purchase if information is presented in their preferred language, according to a new study released by SDL."


Source: Digital Marketing Show, June         
Read the full article

Brands: How contextualization increases engagement

"When it comes to the Web, marketers need the ability to capture and apply data-driven insights, which are generated when consumers visit a brand's Web and mobile sites. Then, a wide variety of contextual information can be brokered to offer consumers immediate and actionable options and relevant offerings depending on the device used, time of day, language, browsing history and various other contexts, to always deliver an optimized customer experience."


Source: BizReport, June         
Read the full article

SDL: “Frictionless” customer experiences can accelerate journey to brand commitment

"In my view, SDL is one of the key vendors to watch in digital experience technology. But most companies will also need to marry it with contact center solutions, because phone calls aren’t going away any day soon."


Source: CustomerThink, June         
Read the full article

Better Get Social If You Market Content to Millennials

"Another takeaway from SDL is that content should be able to be quickly consumed on any device. The survey quoted a recent Forrester study that showed the most trusted kinds of content included peer reviews, natural search results and brand websites."


Source: CMSWire, June         
Read the full article

How Brand Content Finds the Customer: New SDL Global Study Says 10 Percent of Marketers’ Content Does 90 Percent of the Work to Create an Impact on Millennials

"Marketers have come to realize that churning out mountains of content is not a sustainable or effective way to target their Millennial customers. Fortunately, volume doesn’t matter, but creating the right content and delivering it consistently—wherever your customers are—does."


Source: The Bulldog Report, June         
Read the full article

SDL's Paige O'Neill: Customer Experience Getting Cheaper

"If you've been paying attention to the customer experience management arena over the past two years — and what marketer hasn't — you've probably noticed the tools have grown far more sophisticated and far less expensive."


Source: CMSWire, June         
Read the full article

SDL Intros SDL Language Cloud

"In a modern day global village, language often becomes a barrier for companies to expand there presence globally. Lost in translation, these companies often miss out on good opportunities to expand their business in a foreign land."


Source: TMCNet, June         
Read the full article

Discussion Point: Does Marketing Automation Enhance CX?

"The terms "marketing automation" and "customer experience" trip off the tongue of the modern marketer with increasing frequency. But it's not always clear how the former enhances the latter."


Source: CMSWire, June         
Read the full article

SDL Unveils Language Cloud Translation Platform

"In the coming months, SDL plans to expand Language Cloud to include subscription access to machine translation for use in the translation process."


Source: eWeek, June         
Read the full article

Acquiring Customers Amid the Social Babble #SDLInnovate

"You don't need to listen to 56 billion social conversations to build your business. You just need to hear the ones that matter."


Source: CMSWire, June         
Read the full article

Marketing Your Content to Millennials: 3 Success Strategies You Can’t Ignore

"Millenials – the 18-36 year old demographic – are a top target for marketers, but impressing them with your product, content or brand messaging is no simple task. Especially if you’re still relying on traditional delivery methods like email marketing and display ads."


Source: Visual.ly, June         
Read the full article

Dig into Your Data to Delight Your Customers #SDLInnovate

"Lancaster opened his company's conference in San Francisco today — the third in a series of five global events — with a sermon on the importance of analyzing data to better understand and serve customers."


Source: CMSWire, June         
Read the full article

The six key elements of an excellent ecommerce customer experience

"You wouldn't return to a High Street store if the aisles were disorganized, the goods weren't properly priced and the tills wouldn't accept your credit card - and the same is true in the online world."


Source: MyCustomer, June         
Read the full article

The State of Data-Driven Marketing

"We've been hearing for years that digital advertising is headed toward a data-driven model. The term "banner blindness" is spoken in hushed tones as if it's a malediction that could instantly doom a campaign. Consumers, we're told, are over traditional online ads, more interested in brand stories than clicking a box on a screen. Brands must find a way to make their ads more relevant. More personal. More effective."


Source: Clickz, June         
Read the full article

Top 5 tips to improve online experiences

"To consistently deliver meaningful, relevant customer experiences, brands must understand not only what the shopper is looking for, but what they may have purchased last week and how this purchase will ease their situation. And that is made more difficult because shoppers are using multiple devices during their journeys, making it difficult to anticipate next steps or provide a relevant, personalized experience."


Source: BizReport, June         
Read the full article

Millennials dig into social content discovery

"Simply churning out lots of content is not a sustainable or effective way to target Millennial customers, who are increasingly turning to their social networks for content discovery, far outranking online customisable newsfeeds, according to a global study by SDL."


Source: The Wise Marketer, June         
Read the full article

Millennials check their smartphones 43 times per day and other interesting facts

"Now, customers are in control of the feed. They skip the commercials on TV only watching the ones they want. They skip TV altogether in favor of streaming services and videos on YouTube. Mail can be stopped and is regularly tossed without a second look and how many millennials are reading the newspaper? Instead, they’re online, actively looking for the information they want and their expectations are higher than ever."


Source: Marketing Pilgrim, June          
Read the full article

How to build loyalty with millennials on mobile

"Millennials use their mobile devices throughout their brand experiences, with 58 percent checking user reviews, 57 percent comparing prices and 24 percent seeking opinions from their social networks from their mobile devices, according to a recent study from Punchtab. These consumers are also looking for incentives to join loyalty programs and show a preference for multi-brand retail programs."


Source: Mobile Marketer, June          
Read the full article

In a Big Data World, Small Data Powers Customer Engagement

"From a customer experience perspective, it’s critical to take a step back and set a data strategy. This strategy shouldn’t focus on the Big Data, but the “small data” – just the specific information that is relevant for each customer."


Source: Wired, June          
Read the full article

3 Keys to Millennial Marketing: Smartphones, Social Media, Hyper-Targeted Content [Study]

"Millennials like communicating with businesses on social media platforms like Facebook and Twitter, according to the report. More than two-thirds of Millennials responded that they embrace brands on social media in order to get discounts, while 56 percent to receive free perks."


Source: Clickz, June          
Read the full article

Beyond Personalization: Providing Contextual Web Experiences to In-Demand Consumers

"Consumers today don’t just expect relevant and contextual experiences and interactions with brands; they demand it. With the amount of data brands are collecting from consumers across various touchpoints, marketers are being pressed more than ever to leverage that data and consistently deliver meaningful, relevant experiences."


Source: CMSCritic, June          
Read the full article

No Choice but to Connect with Millennials on Their Terms

"Millennials represent more than $200 billion of annual buying power so knowing how to get their attention, and keep it, is crucial for a brands success."


Source: Website Magazine, June          
Read the full article

Millennials connect to businesses on social networks

"Retailers take note: Five out of six millennials say they connect with companies such as online retailers on social networks, according to a new report by digital technology vendor SDL."


Source: Internet Retailer, June          
Read the full article

Study: Social key for Millennials looking for content

"When it comes to finding content, Millennial consumers are most likely to go the social route. That is the takeaway from a new SDL Global study which found 5 in 6 Millennials are connecting with brands via the social space."


Source: BizReport, June          
Read the full article

Global Study Finds Social Media Drives Content Discovery with Millennials

"Content is king, but churning out mountains of content is not a sustainable or effective way to target millennial customers. Today's audience is constantly bombarded with marketing messages everywhere they go, so what matters is creating the right content for the right audience, and then delivering it consistently wherever that audience prefers. "


Source: ITBusiness Edge, June          
Read the full article

What does HR look like in the future?

"As a senior leader in a technology company, SDL global head of HR Roddy Temperley is au fait with new ideas. However, he believes HR will need to return to its roots. While he agrees data aggregation and communications are increasingly important, he says the function must not lose sight of its core objectives."


Source: HR Magazine, June          
Read the full article

5 Steps for Personal Content Delivery

"Research on global millennials found that creating the right content for the right audience and delivering it consistently wherever the audience prefers is important, according to this infographic by SDL. The infographic offers a five-step action plan to make sure the right content hits the right target. "


Source: Multichannel Merchant, June          
Read the full article

Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)

"Across the globe, people between the ages of 18 and 36 check their phone 43 times a day on average, according to a survey of 1,800 millennials conducted by web analytics company SDL. And while those young, plugged-in consumers are largely connecting with brands on social media, they are not impressed by quantity; they want to see specific, targeted, short and sharable content."


Source: Entrepreneur, June          
Read the full article

The Latest Marketing World Casualty: Mass Marketing Campaigns

"Marketing success today depends on customers seeing, engaging with — and sharing — your content within their trusted social networks. The path to purchase no longer looks the same to everyone, and it requires a very unique level of engagement"


Source: CMSWire, June          
Read the full article

When, Where and Why Customers Share Their Data

"The easiest way to gain the trust of your customers is by establishing a relationship. According to a new report from SDL, nearly 80% of consumers are more likely to share their personal information with a brand they have purchased from before."


Source: Business2Community, June          
Read the full article

5 foreign social networks to plug into

"Could you name overseas social networks? With markets such as China and Brazil quickly rising through the ranks, foreign social media are worth exploring for marketers"


Source: The Marketer, June          
Read the full article

Millennial Consumer Power is Killing off the Marketing Campaign: What’s Going to Replace it?

"Digital channels, social media and mobile communications have fundamentally changed the way consumers interact with brands. Today’s customers orchestrate their own experiences, no longer following pre-determined, linear routes from exposure to conversion to advocate."


Source: Digital Marketing Magazine, June          
Read the full article

20 Real-World IT Cost-Cutting Mistakes You Need to Avoid

"The stress to cut costs in IT can cause managers to make a lot of really foolish mistakes which can be far more costly in terms of lost dollars and lost business opportunities. I reached out to dozens of industry experts and asked, “What are the worst IT cost-cutting mistakes?"


Source: CIO, June          
Read the full article

European millennials more reticent to share personal data

"Brands are facing new challenges with today’s generation of tech savvy and always-connected millennials, who have higher expectations for customer experience than previous generations."


Source: The Information Daily, May        
Read the full article

A supplier of industrial fasteners, tools and chemicals opens a multilingual online shop

"With more than 30,000 sales reps across the globe, Adolf Würth GmbH & Co. KG is deploying web translation technology and services from SDL to offer content on its B2B e-commerce site in 60 languages."


Source: Internet Retailer, May        
Read the full article

Marketing to Millennials in a Data-Driven, Post-Campaign Era

"With digital channels, social media and mobile communications, today’s millennial generation in particular orchestrates its own experience. Millennial consumers no longer follow predetermined, linear routes from exposure to conversion to brand advocate; rather, they utilize a variety of on- and offline channels to start, stop, rejoin and jump engagement levels, carving out highly individualized paths to purchase."


Source: Re/Code, May        
Read the full article

Protecting a Company's Image in Foreign Languages

"According to an SDL survey, translation and localization errors cause lost revenue in 80% of global firms. And 40% reported delayed product launches or fines for non-compliance"


Source: Examiner, May        
Read the full article

Europeans sensitive about brands using their data

"There is a much higher sensitivity among European Millennials (aged 18-36) about sharing personal data with brands than that seen among the same group in the US, according to a global study by SDL."


Source: The Wise Marketer, May        
Read the full article

Are You Using And Abusing Customer Data?

"In its latest survey of millennials, SDL concluded that U.S. consumers in this age bracket respond to brands when they use data specific to them to personalize the customer experience. And these consumers are much more savvy in knowing how data is used and when. In fact, 40% of American millennials could identify the digital brands are using to track their behaviors."


Source: Retail TouchPoints, May        
Read the full article

realtouchpoints.com

SDL adds web component to its Customer Experience Cloud service

"SDL Web is designed to help companies customize and personalize the customer's brand engagement across all channels and devices. Capitalizing on the consumer's willingness to provide personal data if it means a better shopping experience, SDL Web converts information like browsing history, language and device used into a targeted user experience."


Source: FierceContentManagement, May        
Read the full article

SDL Boosts CX Cloud Offering with SDL Web

"Calling it "context brokering," SDL says it now has the capabilities within its Customer Experience Cloud (CXC) offering to help businesses provide personal and contextualized interactive brand experiences for customers across all channels and devices. It does through its next release of SDL Web, the Web pillar of the CXC."


Source: CMSWire, May        
Read the full article

New SDL Web Release

"SDL Web equips marketers with the technology needed to create continuous, automatic interaction cycles that meet customers' engagement expectations, replacing ineffective and sporadic campaign approaches."


Source: EContent, May        
Read the full article

Customer data: Do European Millennials have something to hide?

"This difference in attitudes is even more apparent when you look at individual instances of sensitive information. Based on a net score, a large majority of Millennials in the USA take no issue with brands tracking face scan (78), profile information (93), location (93) and email address (104)."


Source: MyCustomer.com, May        
Read the full article

Millennials Expect Brands to Use Their Unique Data for Hyper-Targeted Experiences

"Consumers in the millennial generation are increasingly aware of the data that brands are collecting on them, but reactions to this differ around the world. In a global study by SDL, more than 40 percent of millennials in the U.S. could identify the digital data that brands are using to track their behaviors, setting the expectation that marketing touch points should be personalized, contextual and timely."


Source: ITBusinessEdge, May        
Read the full article

Millennials are Changing how Marketers Work

"Millennials are a tricky generation. They like it when companies make recommendations that make shopping easier (55 percent), but at the same time get chills when companies know what they want before they’ve told them (54 percent)."


Source: Website Magazine, May        
Read the full article

Millennials Have No Fear of Big Data—In Fact, New SDL Global Study Finds Gen Yers Expect Brands to Use Their Unique Data for Hyper-Targeted Experiences

"Despite all the hype surrounding Big Data, it’s the small data—the customer’s data—that really impacts the bottom line. Millennials in the U.S. will respond to brands when they use data specific to them to create a contextualized and personal customer experience, according to a new study by SDL."


Source: The Bulldog Reporter, May        
Read the full article

How to optimise marketing for the Millennial mindset (Infographic)

Millennial’s represent one of the biggest consumer buying groups – so how can marketers optimise their strategies to connect with the tech-savvy consumer? Take a look at this infographic from SDL which reveals important insights for tomorrow’s marketers."


Source: DotRising, May        
Read the full article

The Circle of Trust: Why We Should All Think Like Millennials

"In stark contrast to the security and privacy concerns being expressed by older generations (albeit very relevant ones indeed), the younger generations are coming around to the implications of data on our personal lives and, instead of a visceral reaction involving overprotection, these consumers very much seem to be opening their circle of trust to the brands they love."


Source: SmartData Collective, May        
Read the full article

Top 3 tips to use data better

"While the majority of people (62%) are still leery of all their data/personal information being used for marketing purposes nearly half (46%) now report a willingness to part with their data if brands use that information to give shoppers relevant products, services or information. That is the takeaway from a new infographic out from SDL, which also shows 41% are also willing to give up their info for freebies. The infographic is focused on millennials but similar findings have been found in other studies."


Source: BizReport, May        
Read the full article

How to attract Millennials with targeted messaging

"Millennial customers are most likely to consider a brand’s offer if they have done business with them in the past. The majority of Millennials feel this way, at 89 per cent in the US, 81 per cent in the UK, 71 per cent in Germany and 78 per cent in the Netherlands. This is also more likely to lead to sharing of more personal data, SDL argued."


Source: New Media Knowledge, May         
Read the full article

When businesses know too much

"According to SDL, a company that “allows companies to optimise their customers’ experience across the entire buyer journey”, only in America do more than half of users (52pc) aged 18-36 “have no issue with brands using their information to benefit customer experience."


Source: The Daily Telegraph, May         
Read the full article

Asos CIO Pete Marsden fears threat from Mail Online and Grazia

"Speaking at the SDL Innovate conference, Marsden said: "We believe in what we do, but one of our fears is that if some of the magazines such as Grazia get great at ecommerce, then they would be a real threat to us." "


Source: Marketing Magazine, May         
Read the full article

Consumers are concerned but still willing to give up personal information to brands

"They’ve learned that you need to give a little to get a little and they’re okay with that. But there’s a limit to how much they’ll turn over before yelling stop."


Source: Marketing Pilgrim, May         
Read the full article

The Use and Abuse of Customer Data

"Fifty-four percent of millenials are willing to provide more personal data if it means more relevant offerings, according to an infographic by SDL.  Over 40% of U.S. millenials can identify the data brands are using to track their behaviors and expect a personalized shopping experience."


Source: Multichannel Merchant, May         
Read the full article

The Truth About Marketing to Millennials

"Earlier this week, global customer experience management provider SDL released the findings from a study tasked with evaluating how millennials interact with brands and marketing campaigns. The report–the second in a series of five–zeroes in on a couple of interesting statistics, or “truths,” to use SDL’s wording. But how true are these truths?"


Source: DestinationCRM, May         
Read the full article

For Big Data Read My Data

"Millennials in Europe are more sensitive to brands tracking personal data compared with US. A global study from SDL shows higher sensitivity among European Millennials (aged 18 – 36) about sharing personal data with brands versus those in the US. Over half (52 percent) of respondents in the US, have no issue with brands using their information to benefit customer experience. This is compared to 37 percent in the UK, 28 percent in Germany, 23 percent in Norway and only 13 percent in the Netherlands."


Source: Engage Customer, May         
Read the full article

Asos CIO: Tech teams must be central to retail business strategy

"Speaking at the SDL Innovate event in west London on Wednesday, Peter Mardsen suggested that the roles of the technology and marketing teams within organisations are now closely entwined – and that technologists should now be embedded in the wider business structure."


Source: Essential Retail, May         
Read the full article

MediaPost

How Digital Footprints Are More Telling Than Big Data: 5 Tips

"Getting personal with consumers online requires brands to know their existing and potential customers. Unfortunately, not all brands do. Consumers continually adjust preferences as tastes change. If marketers want to hyper-target potential and existing customers, they also need to evolve. A couple of studies released this week suggest Big Data is out and a brand's data is in."


Source: MediaPost, May         
Read the full article

ASOS CIO talks about the ‘nightmare’ of aligning technology with business

"Speaking at SDL’s Innovate conference in London this week, he said that online fashion shopping is more difficult when compared to other retail categories because ASOS still has to compete with the high street, where when it comes to clothing, consumers often like to try before they buy."


Source: Diginomica, May         
Read the full article

Europeans sensitive about sharing personal data

"European shoppers are more sensitive than their US counterparts about sharing personal data, according to a new survey."


Source: Essential Retail, May         
Read the full article

UK Millennials less wary of sharing data with brands than European counterparts

"Relevancy of marketing content is essential to Millennials. 46% of Millennials in the US and 35% of UK respondents are willing to provide more data to businesses if it means they wouldn’t have to waste their time with offers that aren’t relevant."


Source: Information Age, May         
Read the full article

Choose your words carefully in research and data collection

"Interestingly, especially given the European regulations coming in 2015, a study of 1,860 millennials aged 18-36 by customer experience consultancy SDL group reveals a higher sensitivity among European millennials about sharing personal data with brands versus those in the US."


Source: Marketing Week, May         
Read the full article

Millennials expect brands to use their unique data for hyper-targeted experiences, SDL reports

"Though more sensitive about how much data they divulge, the research study does suggest that using social media to speak to the European Millennial generation is key. They are almost as willing to connect with brands through social media as their US counterparts if it means they can reap rewards like free perks and discounts. In the US 62% will connect to get discounts compared with 51% in the UK, 50% in Germany, and 42% in the Netherlands."


Source: Retail Times, May         
Read the full article

Five Critical Customer-Experience Management Capabilities for 2014

"As the number of interactions and touch points with customers continues to increase, from mobile to social to digital channels, the customer experience process has become extremely complicated – and unfortunately, the technology is left fragmented."


Source: IT BusinessEdge, May         
Read the full article

Are You Optimizing Your Millennial Marketing Tactics?

"Did you know that on average, Millennials touch their smartphones 45 times per day? That’s what new research from SDL indicates, and, as a Millennial, I have to agree with these findings."


Source: Retail TouchPoints, May         
Read the full article

realtouchpoints.com

The CTO Perspective: Achieving an Integrated Approach to Customer Experience

"Ultimately, a CXM strategy will not be effective if it is guided by a department of one-off requests and needs. Technology, after all, isn’t the full solution -- it’s an enabler. Technology can’t just be purchased; it must also be consumed and used properly. With that said, it’s critical that a CXM strategy is set by an organization’s C-suite before any IT decisions are made. Regardless of which IT solutions a brand decides to purchase, as part of their overall strategy, they must ensure the ingredients can integrate existing infrastructure."


Source: Wired, May         
Read the full article

SDL turns to cloud HR to join up businesses in 40 countries

"SDL, a specialist in customer relationship management technology and services, set up a business applications group within its IT department to drive the integration programme, dubbed One SDL.

Global business applications director Paul Harris said: “An HR system was an immediate and high priority. HR was paper-based in some offices and there were a few HR systems in different countries, largely linked to payroll.” "


Source: Computer Weekly, April        
Read the full article

Mobile Marketing Gets Complicated - Again

"All this and more was the focus of an April 24 webinar produced by CMSWire and SDL. Lou Casal, senior director of product marketing for SDL, and the company's vice president for mobile, Phillip Clement. Together, they served-up a soup-to-nuts look at the factors that marketers need to consider to "Deliver Best in Class Mobile Customer Experiences." "


Source: CMSWire, April         
Read the full article

Figaro Digital Conference: Takeaways for highly effective content marketers

"Howard Beader from SDL pointed out the importance of multilingual content, saying “millennials don’t want to hear from you in English if they speak German”. We know this already first-hand from our success with multilingual versions of our infographic The Anatomy of Content Marketing. Even though this slide contains US data, the principle remains the same: people prefer brands that engage with them in their own language."


Source: ContentPlus, April         
Read the full article

What Your Customers Really Think About Marketing Data and Consumer Privacy [Infographic]

"A total of 62% of consumers are worried about personal information being used for marketing, according to a recent study by SDL. It surveyed more than 4,000 customers in the United States, the United Kingdom, and Australia to find out what they think about marketing data and privacy."


Source: MarketingProfs, April         
Read the full article

Retailers Seek Innovation In Personalization

"Retailers are acknowledging the calls for more effective personalization, and are looking for solutions geared towards optimizing the customer experience. Personalization can encompass an extensive area of online and offline media, including: web site optimization, segmentation, email marketing, merchandising and promoted messages. Whether the initial goal is to drive conversion rates or simply raise awareness of a product release, personalization efforts ultimately are designed and executed to influence individual consumers purchasing habits."


Source: Retail TouchPoints, April         
Read the full article

Tech tools make selling to the world child's play

"These days, having a website and selling products are only part of what e-commerce is about, argues Paige O'Neill, chief marketing officer at SDL, a global e-commerce and digital marketing company. Now it is also about developing long-term relationships with customers."


Source: BBC News, April         
Read the full article

Buzzfeed Launches 'Social Tune In' To Plug TV Shows Online

"In particular, millennials -- who now find most of their content on customizable news feeds like those powered by Facebook and Twitter -- count Buzzfeed as one of their top 10 content-discovery resources, according to a recent study from SDL."


Source: MediaPost, April         
Read the full article

MediaPost

Your business needs marketing analytics

"The data provided by web analytics is valuable, but only capable of providing one-dimensional information about website traffic. Marketing analytics provides the most important information your company could use - trends with your customers."


Source: Business Review Australia, April        
Read the full article

How to recognise a broken customer experience and do something about it

"A recent report commissioned and published by customer experience software vendor SDL found that, '60% of global consumers are willing to pay more for a product if the brand delivered a positive customer experience.' "


Source: Marketing Magazine, April         
Read the full article

"You Join Us" is The Millennial Mindset

"According to a new SDL study, Millennials are 56% more likely to discover marketing content on social networks than via search engines or email. The average Millennials check their smartphones 45 times a day. The study is part of a series titled “Five Truths for Future Marketers,” which details five key ways that marketers must adapt to engage the next generation of highly connected and informed consumers, whose digital preferences may not respond to traditional marketing tactics."


Source: MediaPost, April         
Read the full article

Reaching Millennials: Gen Yers Are 56 Percent More Likely to Discover Marketing Content on Social Networks than Via Search Engines or Email, New SDL Study Shows

"The average Millennial checks their smartphone 45 times a day, and is 56 percent more likely to discover brand content on social networks than via search engine or traditional email, according to a new study by SDL."


Source: Bulldog Reporter, March      
Read the full article

77% of Shoppers Abandon Baskets: 3 Easy Tips for Online Retailers

"A new survey has revealed that 77% of online shoppers are abandoning their baskets at checkout – but why, and what can you do about it?"


Source: Business2Community, March      
Read the full article

Strengthening Digital Customer Engagement by Creating Buyer Personas

"The development of customer personas should not be approached as a one-size-fits-all type exercise. Well-conceived personas should be mapped back to the full range of the touchpoints and digital activities that customers are using to interact with a company. "


Source: 1to1Media, March     
Read the full article

5 SIGNS YOUR CUSTOMER EXPERIENCE IS BROKEN … AND 5 WAYS TO FIX IT

"A recent report commissioned and published by customer experience software vendor SDL found “60 per cent of global consumers are willing to pay more for a product if the brand delivered a positive customer experience.” ."

Source: Working Three, March     
Read the full article

What happens when the customer experience heads to the cloud?

"Both the cloud and the marketing industry are all about speed. There is no other technology that can provide the computing power and agility to get campaigns moving not only quickly but cost-effectively as well."


Source: TechRadar Pro March     
Read the full article

Is the Cloud and Marketing a match made in Heaven?

"Engaging with customers has always been difficult, but it’s never been this complicated. There are many potential interactions and channels to consider in the selling process now, and brands need to fully understand their customers and establish long-term relationships that incorporate their needs and expectations."


Source: Fourth Source, March     
Read the full article

Making Marketing Campaigns Relevant to Millennials

"SDL's study on 300 Millennials in North America is part of a larger look for SDL called “Five Truths for Future Marketers,” a series that will share millennial preferences and behaviors, and recommends best practices for evolving marketing to connect with the next generation of customers.

The first conclusion is that 'campaigns are extinct.' "


Source: CMSWire, March     
Read the full article

realtouchpoints.com

APACSale Sees 50% Surge In Email Click-To-Open Rates

"With the SDL Intelligent Marketing Suite, APACSale is able to handle the influx of customer data being generated and offer valued interactions based on individual preferences. The solution gives marketers access to data they needed to reach their goals and keep customer interactions consistent and personalized without straining internal resources."


Source: Retail TouchPoints, March  
Read the full article

What We All Thought About Millennials Is Actually True

"Every brand, well most of them, desperately want to understand millennials – their online behavior, where they spend their time, what they care about, how they work, purchase patterns, etc. And the reason is pretty simple. There are over 80 million of them roaming the Internet, which is by far the largest generation to date.

They are also influential and they buy a lot of products too."


Source: LinkedIn Pulse, March    
Read the full article

Gulliver Travel Associates selects translation tech

"Using the translation technology platform provided by SDL, GTA is able to localise tens of thousands of hotel and ground travel descriptions to its global customer base. The end result is a consistent customer experience, customised by language and culture, delivered around the world."


Source: Retail Technology, March    
Read the full article

Making Marketing Campaigns Relevant to Millennials

"It's not an easy question to answer. But millennials are the up-and-coming buying generation for marketers, of course. They are the smartphone-loving, screen-touching, head-buried-in-screens, tweeting generation. And knowing what they want could make the difference between profit and loss."


Source: CMSWire, March    
Read the full article

Do You Want to Be Tracked While You Shop?

"Based on a recent, three-country study, the majority (76%) of those with a smartphones are not comfortable with retailers tracking their in-store movements though smartphones and Wi-Fi simply because they are not aware of why they are being tracked."


Source: LinkedIn Pulse, March    
Read the full article

If You Want Real Time Marketing ROI, Know Your Buyer

"Intelligent onsite search, and data-driven merchandising and personalization technology from SDL helps retailers improve the product discovery process for online shoppers. SDL Fredhopper is designed to give e-Commerce marketers full control, so they can optimize and personalize catalogues and content, enabling a seamless digital shopping journey. The solution is offered as part of SDL’s Customer Experience Cloud."


Source: CMSWire, March    
Read the full article

Survey: Social media key to reaching millennials

"According to SDL, five out of six millennials connect with companies on social media sites, with most content found on Facebook, Twitter and YouTube. More than half of those surveyed (60 percent) said they connect with companies online to get discounts, while 55 percent do so for free perks. "


Source: Worcester Business Journal Online, March    
Read the full article

How to Score Cool Points with Millennials

"A new study from SDL shows just how powerful millennials - those born from 1978-1996 - are when it comes to online buying power and, just as equally, their digital demands. In fact, SDL's research indicates this consumer group makes their own brand experiences, across multiple channels and devices."

Source: Website Magazine, March    
Read the full article

When Are Consumers Willing to Share Personal Info With Brands?

"Most consumers (62%) say they worry about how their personal information is being used by marketers, according to a recent report from SDL."


Source: MarketingProfs, March    
Read the full article

Five Ways To Become More Agile And Responsive To Your Customers' Needs

"About a month ago I wrote a piece called: Are You Sure Your Customers Will Wait Two Years For You To Change? The title and thrust of the piece was based on a conversation that I had had with Mark Lancaster, CEO of SDL, where he said: “When an executive team, in a large organisation, decides to do something and when it actually gets done can take up to two years.” The piece caused quite a bit of discussion and debate. Therefore, I thought it would be worthwhile exploring the issue a bit more. As a result, I thought I’d ask a number of people I have interviewed over the last few months to give their thoughts and feedback on the issues that the article generated. "


Source: Forbes, March    
Read the full article

Consumers Reward Trusted Brands Despite Privacy Concerns

"Today, consumers are willing to share personal data with trusted brands despite the growing concerns about privacy, according to a new study by SDL. Whether this results in favorable purchasing decisions is unclear. However, it does suggest that there is a fascinating power that exists with trusted brands."


Source: Business2Community, March    
Read the full article

Preferences and Privacy: Respecting Customers’ Personal Data

"In this era of the empowered customer, companies must understand that, while data and consumer insights may be available at every turn, preserving privacy breeds trust. With technology becoming increasingly invasive, consumers are growing wary of the safety measures in place as identity theft and data breaches gain prevalence in the public eye. Most wonder how feeding this information to their favorite brands will impact them in the future."


Source: 1to1Media, March    
Read the full article

A Business Built on Sand versus One Sitting on Solid Rock

"When a video goes viral or an offensive tweet is heard around the world, a business must respond immediately, acknowledge the wrongdoing and show how it’s taking action to make things right. The worst thing to do is ignore it. Look for opportunities to provide reassurance even after the crisis has passed."


Source: Business2Community, March    
Read the full article  

5 signs your customer experience is broken ... and 5 ways to fix it

"During one of my many visits to an airline lounge I met the chief executive of an Australian retailer. He asked me what I did for a living. And I explained our company is a customer experience and digital innovation consultancy. His response was as follows: 'I hear people talking about customer experience a lot but don’t businesses already know everything about their customers? Isn’t the experience obvious?' "


Source: Business Review Weekly, March    
Read the full article  

In Brands We Trust - Why Brands Must Treat Trust Like Gold

"Consumers reward trusted brands: Globally, 79 percent of respondents are more likely to provide personal information to a “trusted” brand."


Source: Forbes, March    
Read the full article  

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

"The thing about trust is that while you can work a lifetime to earn it, it can be completely lost in an instant. Four out of five respondents said they would be more likely to give their personal information to a “trusted” brand, according to the survey, which involved surveying 4,000 consumers in the U.S., the U.K, and in Australia."


Source: Entrepreneur, March    
Read the full article  

Web Privacy In the Spotlight: 79 Percent of Customers are Willing to Provide Personal Information To a “Trusted Brand,” New SDL Privacy Study Finds

"A majority of consumers worry about how marketers use their personal data, but 79 percent are more likely to provide personal information to what they consider a “trusted brand,” according to a new consumer behavior study from SDL."


Source: Bulldog Reporter, March    
Read the full article

Report Finds US Consumers Willing to Give Personal Info to Trusted Brands

"Despite there being a majority of respondents expressing privacy concerns regarding the collection of personal and shopping data, only a fraction of those surveyed actually take measures to protect themselves. Sixty-five percent of consumers rarely or never read a website’s privacy policy, and 72% rarely or never use do-not track and incognito functions on their mobile devices and computers."


Source: Colloquy, March    
Read the full article

SDL Pivots from Language Services to Customer Experience

"Common Sense Advisory thinks that this investment will serve SDL well in the global CXM market niche – companies growing their web presence to 20, 30, or 40 locales"


Source: Common Sense Advisory, February    
Read the full article

The Problem with Privacy

"The glue that holds this big data balancing act together, it seems, is trust. Consumers will never be comfortable with giving up private information, and who can blame them? That’s why, in theory, most oppose the idea of, say, “checking in” to a restaurant to score free food. In practice though, many will do it anyway. Why? Because despite skepticism, consumers trust brands that don’t wrong them."


Source: DestinationCRM, February    
Read the full article

Private Lives and Brands: 'We love you; we love you not.'

"Even though mobile-tracking of shoppers in stores is a new pursuit—and one used largely to inform merchandising and staffing decisions based on aggregate traffic patterns—82% of Americans surveyed told SDL they worried that retailers were tracking their every move. Brits (74%) and Aussies (75%) felt digital eyes on them in stores, too, though to a lesser degree."


Source: Direct Marketing News, February    
Read the full article

Nearly 80% of Customers Will Provide Personal Information to a “Trusted Brand” - See more at: http://loyalty360.org/resources/article/nearly-80-of-customers-will-provide-personal-information-to-a-trusted-brand#sthash.2V1faY2Y.dpuf

Consumers reward trusted brands: Globally, 79% of respondents are more likely to provide personal information to a “trusted” brand. This underscores the need for brands using digital marketing to develop trust and understand what information consumers are willing to exchange with a brand."


Source: Loyalty360, February    
Read the full article

Study: Consumers Wary of Marketers Using Big Data For the right brand, some personal information is OK

"A new study from SDL, a content management and analytics firm, found that nearly two-thirds of consumers in the U.S. and around the world are worried about how marketers are using their personal information, and 82 percent in the U.S. aren't comfortable being tracked in stores via smartphones and WiFi."


Source: AdWeek, February    
Read the full article

Three Steps for Modernizing Enterprise Customer Experience

"It doesn't come as a surprise to hear that a major challenge for organizations today lies in customer experience as they struggle to engage with customers across channels consistently and effectively. Many of us can relate to the negative experiences we've had with brands, and often ask ourselves this: With of all of the customer data and technology available today, how are brands still failing? Getting at the answer to this question, most CMOs (88 percent) admitted in a recent CMO Council study they did not have a real-time, well-integrated view of customer interactions across their enterprises."


Source: 1to1Media, February    
Read the full article

realtouchpoints.com

SDL Fredhopper Helps Retailers Improve Online Merchandising Strategies

"Intelligent onsite search, and data-driven merchandising and personalization technology from SDL helps retailers improve the product discovery process for online shoppers. SDL Fredhopper is designed to give e-Commerce marketers full control, so they can optimize and personalize catalogues and content, enabling a seamless digital shopping journey. The solution is offered as part of SDL’s Customer Experience Cloud."


Source: Retail TouchPoints, February  
Read the full article

Growing Acceptance of SaaS Is Good News for CXM

"The challenge of engaging with customers has extended beyond just selling them on product cost and quality. To maximize business opportunities, companies need to understand their customers and establish long-term relationships that incorporate their needs and expectations."


Source: DestinationCRM, February    
Read the full article

realtouchpoints.com

SDL Fredhopper Helps Retailers Improve Online Merchandising Strategies

"Intelligent onsite search, and data-driven merchandising and personalization technology from SDL helps retailers improve the product discovery process for online shoppers. SDL Fredhopper is designed to give e-Commerce marketers full control, so they can optimize and personalize catalogues and content, enabling a seamless digital shopping journey. The solution is offered as part of SDL’s Customer Experience Cloud."


Source: Retail TouchPoints, February  
Read the full article

SDL Moves Its Customer Experience Platform into the Cloud

"A new year traditionally brings big changes with many organizations and this year marks some good changes for SDL. It announced a restructuring of its organization and a new cloud-based offering that will keep it competitive with the likes of Adobe, Salesforce and Oracle."


Source: Digital Tech Diary, February   
Read the full article

Are You Ready For Your Future Customers?

"Post-Millennials. Digital natives. Generation Z. While no clear definition of the newest consumer cohort exists, this is clear: If you’re not creating a distinct plan for reaching out to this generation—some of whom haven’t even been born yet—then you’re running out of time."


Source: CMO, February
Read the full article

SDL Turns Vision Into Reality With Its Customer Experience Cloud

"Launching SDL Customer Experience Cloud is the first in planned series of announcements over this year, O'Neill notes. The suite integrates campaign management, language translation solutions, social intelligence and analytics, and Web content management.  Customer Experience Cloud is designed to empower customer facing teams including customer support, marketing, and e-commerce to better understand their current online customer experience and then improve it by offering contextually relevant interactions."

Source: Direct Marketing News, February
Read the full article

SDL places focus on customer experience space

"The trend for retailers has been to provide a consistent customer experience both in-store and online, but we’re looking to extend this consistency across all channels, all devices, all languages and geographies. We’re trying to bring all relevant customer experience technologies – eCommerce engines, campaign management, social media intelligence, language translation – under one single interface that streamlines companies’ customer experience initiatives and makes them easier to manage"


Source: Essential Retail, February
Read the full article

Are You Sure Your Customers Will Wait Two Years For You To Change?

"One of the biggest challenges for all firms looking to improve their customer experience is to align their senior team so that they are all focused on delivering the same objectives and are aligned to their brand and customers rather than their own departments."


Source: Forbes, February  
Read the full article

Most websites fail to facilitate the customer journey – Interview with Mark Lancaster of SDL

"One of the biggest challenges for all firms looking to improve their customer experience is to align their senior team so that they are all focused on delivering the same objectives and are aligned to their brand and customers rather than their own departments."


Source: Adrian Swinscoe, January
Read the full article

Why Agility is the New Marketing Mandate

"Delivering effective customer experiences isn't just about being the first, it’s about being able to modify and adapt to changing customer sentiments, market dynamics and devices. When it comes to agility, cloud-based technologies are a key component of ensuring marketing success."


Source: CMSWire, January   
Read the full article

SDL releases customer experience suite

"The product suite consists of web content management and several other pieces including a social component, a translation piece along with marketing, ecommerce and analytics."


Source: FierceContentManagement, January
Read the full article

SDL looks to battle Oracle, Salesforce.com in 'customer experience'

"The SDL Customer Experience Cloud brings together Web content management, campaign management, social analytics, e-commerce, language translation services and documentation, with a unified user interface, according to a company announcement Monday. The suite is the result of several years of work, according to SDL."


Source: CMO Australia, January
Read the full article

Complete customer experience management in the cloud

"The Customer Experience Cloud gives companies the power to optimize multichannel customer experiences from any device, understand brand health and product perception in real time, and nimbly adjust campaign strategies to increase marketing effectiveness and impact revenue--all from a single interface."


Source: KMWorld, January
Read the full article

Upgrading Today’s Customer Experience

"Any CMO will tell you that one of their ongoing business challenges is consistently engaging with both their existing and prospective customers across all channels. According to a recent study issued from the CMO Council, nearly 80 percent of senior B2B marketing executives admit that they fail to deliver updated news and insights about accounts and prospects to their sales organisations. With all of the updated technology and marketing data available to build effective customer experience campaigns, why aren’t organisations taking greater advantage?"


Source: B2BMarketing, January
Read the full article

SDL Unveils New Business Strategy, Customer Experience Cloud

"CXC was designed to empower employees across the entire organization — from marketing to customer service — with the data they need to better understand customers. Using these insights, they can create, manage and deliver relevant, personalized campaigns. The product is the first in a series of new, cloud-based solutions to be released throughout 2014 as part of SDL’s Customer Experience Management (CXM) strategy."


Source: Retail TouchPoints, January
Read the full article


SDL Launches SDL Customer Experience Cloud

"As 2013 comes to an end, many marketers are looking ahead and assessing what will impact the digital-marketing world in 2014. As CMOs plan for next year, it’s important to consider the impact that emerging technologies will have on both marketing capabilities and consumer expectations."


Source: DestinationCRM, January
Read the full article

SDL suite promises cross channel, device functionality

"The SDL Customer Experience Cloud gives retailers and other online brands the ability to offer optimized multi-channel experiences to their customers. The suite of tools works across channels and devices; the suite also offers an assist for translation/language services so that multi-national brands can create and launch campaigns that will be understood around the globe."


Source: BizReport, January
Read the full article

SDL Launches SDL Customer Experience Cloud™, Aiming to Deliver Personalized Customer Experiences

"The SDL Customer Experience Cloud™ has been introduced in order to make it easier to deliver data-driven experiences at each point of the buying journey, regardless of location or device. "


Source: CMSCritic, January
Read the full article

SDL launches personalized cloud solutions for retailers

"SDL’s Customer Experience Cloud ,gives companies the power to optimize multi-channe l customer experiences from any device, understand brand health and product perception in real-time, and nimbly adjust campaign strategies to increase marketing effectiveness and impact revenue—all from a single interface."


Source: Retail Digital, January  
Read the full article

SDL looks to battle Oracle, Salesforce.com in 'customer experience'

"The SDL Customer Experience Cloud brings together Web content management, campaign management, social analytics, e-commerce, language translation services and documentation, with a unified user interface, according to a company announcement Monday. The suite is the result of several years of work, according to SDL."


Source: CIO, January  
Read the full article

GUEST COMMENT Unstructured social data – the building block of big data success

"The legacy of the past year’s Big Data buzz is clear to see. The majority of marketers today are fully engaged with the term, and many have even mastered the difficult balancing act between ambitious theorising and practical application, successfully incorporating Big Data usage into their business strategies. The repeated refrain of “data is nothing without insight,” has become familiar ground for retailers who are now savvy to the importance of harnessing readily available information, both internal and external to their businesses, and using it to understand their customers better."


Source: Internet Retailing, January  
Read the full article

Beyond the Search Box

"If we want to keep the “e” in e-commerce, we should start believing that it stands for “experience” more than anything else. In 2014, the movers and shakers in e-commerce won't be thinking about just the transaction – or just the satisfaction of their customers. They'll be investing in the commerce experience as a whole."


Source: Direct Marketing News, January  
Read the full article

7 Steps to Map and Drive the Customer Experience

"We continually hear companies say that customer experience is extremely important to them. Yet, according to a Bain & Company survey, 80 percent of businesses believe their customer experience is superior, while only 8 percent of customers agree."


Source: Target Marketing, January  
Read the full article

Find out What the SDL/North Plains Strategic Partnership Really Means for Them and For the Industry

"The strategic partnership agreement between SDL and North Plains is big news for many reasons. The companies will work together to develop joint sales and marketing initiatives but for both companies this is really about driving digital customer experiences."


Source: DAM Coalition, January  
Read the full article

Lost and found: Why journey mapping is critical to your business

"In theory an effective journey map highlights the actual flow of the customer experience - from initial awareness of a need to fulfillment of that need. They force a business to look at all of the components of the experience, not just the ones that are well understood, currently surveyed, or well-funded for innovation/process improvement. "


Source: MyCustomer.com, January
Read the full article

How can businesses reach their potential in 2014?

"As consumers switch to shopping across multiple channels and blend online with offline shopping, ecommerce companies should be looking to establish a high street presence, either through permanent showrooms or pop ups, so customers can see products up close and try before they buy."


Source: BDaily, January  
Read the full article