Customer experience is the new differentiator

Global Customer Experience Management powered by SDL
Customers are better connected and informed than ever before – and full of expectations. To stay competitive, encourage advocacy and take advantage of growth opportunities, global Customer Experience Management (CXM) should be at the top of every company’s priorities. Take a look at a collection of recent research, videos and papers full of insights you can use to help build a successful global CXM strategy.

Understanding global Millennials

With a buying power in the trillions, Millennials are an important demographic for the future of business. SDL surveyed nearly 2,000 Millennials globally to understand how they operate as consumers, their mindset and to inform better marketing and business practices. The survey revealed insights that have important implications for marketers.

Five truths for tomorrow’s marketer

CarolineCustomer expectations have radically changed, leaving marketers scrambling to catch up. To deliver on the future of customer experience, it’s time to embrace what lies ahead. Start by understanding the Five Truths for Tomorrow’s Marketer. Each truth is supported by research, customer examples and practical advice to get you started.

The future of business

How much do you know about Generation C? Do you know what’s disrupting your customers' behavior and the impact this is going to have on your business? Listen to this recent fire-side chat between SDL CMO Paige O’Neill and principal analyst at Altimeter Group, Brian Solis, as they discuss customer experience insights from his latest book – "What’s the Future of Business?"

Global CXM Survey

Connecting with today's consumers requires a customer-centric business environment. SDL commissioned a survey of 781 CXM decision makers and influencers across the United States, United Kingdom, Germany, Brazil and China to better understand the landscape for Customer Experience Management initiatives. The research explores and analyzes the survey results to help decision makers understand the current CXM landscape and be better prepared to launch initiatives to support the complete customer journey and drive customer satisfaction, revenue and growth.

Inside CXM

Want more? Stay up to date with articles from customer experience thought leaders on InsideCXM.

If you’d like to contribute to the site please send an email to authors@insidecxm.com. Inside CXM presents you with an opportunity to lead and engage in the thriving Global CXM industry conversation with your colleagues and peers.

SDL's global Customer Experience technology

Digital Experience
Deliver the interactions your customers expect to have with your brand. From personalized journeys, to appropriate marketing campaigns and an optimized buying journeys
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Knowledge Center
Support customers through the full customer lifecycle with engaging, self-service product information that converts them into life-long advocates
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Language
Deliver a consistent brand presence across languages and channels with a complete set of solutions for translation and global communication
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Customer Analytics
Use data to create better products, launch more successful campaigns, cultivate a thriving brand, and make data-driven strategic decisions in near real-time
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