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Ars Logica Names SDL Among Top Three WCM Leaders

SDL Tridion Sites Leads in Content Marketing Tools, Scalability and Enterprise Tech Leverage

Maidenhead, U.K. January 4, 2018 Press Releases
January 4, 2018, Maidenhead, U.K.

SDL, a leader in global content creation, translation and delivery, today announced that industry research and advisory firm, Ars Logica, has named SDL Tridion Sites among the top three web content management (WCM) platforms on the market. SDL Tridion Sites ranked highly across both business and technical criteria, leading the industry in content marketing tools, extreme scalability and enterprise tech stack leverage. 

According to Ars Logica’s Compass Guide report for SDL, the SDL Tridion Sites product – coupled with SDL’s second-to-none globalization and localization capabilities – offers global brands a highly scalable best-of-breed WCM platform that incorporates one of the broadest sets of feature-functionality available on the market. 

The combination, according to Ars Logica, helps global corporates overcome the complex challenge of managing and marketing their multiple online brands across geographies, languages, and channels from one global content management system. 

The Compass Guide series, which benchmarks the top 15 WCM providers, also highlights SDL Tridion Sites’ longstanding customer base, which represents some of the largest global web presences. 

“SDL Tridion Sites is particularly well-suited to global enterprise deployments with rigorous brand management and digital marketing requirements,” said Tony White, Founder, Ars Logica. “The vendor produces an extremely scalable best-of-breed platform that helps businesses manage complex global web properties.” 

Highlights from the report: 

  • SDL Tridion Sites offers excellent content marketing tools that increase engagement and deliver unique personalized customer experiences across touchpoints. 
  • SDL Tridion Sites “boasts superb enterprise tech stack leverage and extreme scalability (co-ranked first in both these areas).” This means brands can easily integrate critical business applications such as BI, BPM, CRM, ecommerce, campaign management and marketing automation, which is critical for large organizations with a heavy de¬pendence on the omni-channel experience. 
  • SDL remains the undisputed WCM market leader in globalization/localization technologies, and its expertise in these areas spills into all of its products, regardless of functional classification. 

“SDL Tridion Sites has a long tradition of helping multinational corporations combine central brand governance with agile marketing tools to market global and local brands across multiple geographies, languages, channels, and touchpoints,” said Arjen van den Akker, Director Product Marketing, SDL. “Our customers run some of the busiest websites on the planet, and our platform is helping them to engage with customers in compelling new ways, creating superior digital customer journeys.” 

SDL Tridion DX, which includes SDL Tridion Sites and SDL Tridion Docs, provides a complete environment for marketing, commerce and product-led content across global web, mobile and other digital properties. Using a headless approach and the latest cognitive machine learning and artificial intelligence techniques, it does more than simply allow for content management on a global scale; it enables the customized creation of engaging and personalized content in a model that sits alongside human insight and cultural dynamics. 

SDL Tridion DX customers include Allianz, Atlas CopCo, Blackboard, China Airlines, Chrysler, DAF, DNV GL, Hach, KLM, Kone, Lexus, Life Technologies, Meyn, Neilson, Panasonic, Ricoh, Unilever, to name a few. 

Want to Learn Even More? 

Tony White, Founder at Ars Logica, will join SDL as our guest speaker during a webinar on January 16, 2018 entitled “A Comprehensive Web Content Management Market and Vendor Overview by Tony White - Founder and Industry Analyst, Ars Logica.” During this webinar, Tony will share some of his knowledge as presented in his Compass Guide to WCM, Q4 2017. He will also cover the SDL solution in more detail.
Register now to book your place!

About Ars Logica

Ars Logica is a Boston-based analyst and advisory firm helping companies evaluate their digital experience requirements and select appropriate software. In its technology-selection engagements, Ars Logica maps clients’ functional, technological, and strategic requirements to potential software solutions and identifies the products that best satisfy these requirements. Ars Logica also assists technology manufacturers in developing strategic roadmaps, and presents its views of the digital experience market at industry conferences and end-user events.

Watch on-demand

Join Tony White, Founder of Ars Logica, on January 16, for a webinar covering the WCM market, and SDL Tridion DX.

Read Ars Logica’s Report

Click here to read the full Ars Logica Compass Guide report.

About SDL

SDL (LSE:SDL) is the global innovator in language translation technology, services and content management. Over the past 25 years we’ve helped companies deliver transformative business results by enabling powerful, nuanced digital experiences with customers around the world. Are you in the know? Find out why 78 out of the top 100 global brands work with us at SDL.com and follow us on Twitter, LinkedIn and Facebook.