As part of its extensive partner strategy, SDL (LSE: SDL) today announced an update to its integration with Adobe Experience Manager. The enhanced integration to SDL WorldServer and SDL TMS allows users to work with the latest release of Experience Manager in addition to prior product versions, quickly submitting and easily managing translation projects for multilingual content from within Experience Manager.
SDL WorldServer and SDL TMS accelerate, centralize and automate global translation tasks, reducing the cost of supporting local language content. With this integration to SDL, Experience Manager users can transform manual, disparate translation processes into a centralized, fully administered program.
“Global customers expect businesses’ websites to speak their language, regardless of the channel in which they engage,” said Thomas Labarthe, EVP of Business and Corporate Development, SDL. “To meet this demand, it’s imperative to link content and language processes, delivering local language across every step of the customer journey. As part of our robust integration strategy, SDL’s embedded integration with Adobe Experience Manager allows users to deliver a culturally relevant and personalized web experiences.”
“Access to powerful translation technology within just a few clicks gives businesses an efficient way to provide a more relevant, local experience for customers,” said Loni Stark, Senior Director of Strategy and Product Marketing, Adobe Experience Manager. “We’re pleased to extend our relationship with SDL to help joint customers achieve success.”
Hosted as an app on the Adobe Exchange marketplace, the integration requires minimal installation effort and configuration. End users can create translation projects, upload content for translation, review project status and retrieve translated assets directly to and from those in Experience Manager. In many cases, there is no need to leave the Experience Manager user interface, meaning there are no new systems to learn or logins to remember. Businesses can create and manage their global multi-channel experiences within Experience Manager. With the SDL integration, they can operate at global scale with the agility of local teams managing multi-channel interactions.
Using the Experience Manager integration, users can:
- Pull in content from multiple sources all within a single project
- Select from customizable project options and workflows
- Centralize translation memory and terminology
- Provide in-context preview to translators and in-country reviewers
- Deliver translated content to any channel
SDL’s integrations embed language technology into the applications businesses use every day. The company’s wide range of out-of-the-box integrations allow customers to naturally extend their translation workflow, furthering their global strategy along the way.
Adobe Experience Manager, part of Adobe Marketing Cloud, enables brands to easily manage content and assets, and compose engaging digital experiences across channels and properties.
Adobe Marketing Cloud, part of Adobe Experience Cloud, empowers marketers to deliver experiences that differentiate their brands. Adobe Marketing Cloud includes Adobe Experience Manager, Adobe Target, Adobe Campaign, Adobe Social and Adobe Primetime, and helps brands manage, personalize, optimize and orchestrate content, campaigns and customer journeys. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Brands such as Barclays, Hyatt, Mastercard, NetApp, Philips, Scottrade, Sony Interactive Entertainment, Travelocity, T-Mobile, UBS, Verizon Wireless and Wyndham Hotels and Resorts use Adobe Marketing Cloud.