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Recent Coverage

Get to Know Paige O'Neill

"The insights gained through my experience in strategically building brand awareness are echoed in my current work at SDL, where my charter involves differentiating the company in the incredibly crowded marketing technology landscape and building our brand against the larger, established marketing clouds. The combination of my product marketing knowledge and extensive background in communications and PR has given me a unique lens with which to approach my current role at SDL."

Source: Marketing Magnified, May 2015

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VOICE OF THE CUSTOMER: IT’S TIME FOR A GLOBAL CUSTOMER EXPERIENCE WAKEUP CALL

"SDL’s research is brutal when it comes to consumers explaining the reality of a failed Customer Experience. Only 1 in 5 will consider doing business with you again and 4 in 5 will NEVER come back! If they do return, they will not forget what you did to them – 59% will have less loyalty towards you."

Source: Ian Golding, May 2015

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Customer Experience failures cost you 65% of sales

"While organisations may perceive this type of CX break-down as a minor misstep in the customer relationship, the consumer sees this as a major failure. Once a customer experiences what they consider a major CX failure, the brand risks serious consequences. Specifically, 64% will stop recommending the organisation, start looking for an alternative brand or actively disparage the company via word of mouth, social media or other online channels."

Source: The Wise Marketer, May 2015

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Marketing to international audiences

"A number of the biggest social channels are now genuinely global; Twitter and Facebook both support over 70 languages. However, the online social scene is by no means the same in all markets. If you were reading this in Russia you might favour Yandex as your search engine; if you were in China then the chances are that renren might be your biggest online influencer."

Source: eSeller, May 2015

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SDL offers 100 language pairings on new translation system

"The XMT engine, referred to as ‘the next generation in machine translation’, is a complete re-write of the MT system. It was created in SDL’s own research labs and its main function is to improve the quality of language pairings that are difficult to translate, such as English to Chinese."

Source: Travolution, May 2015

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Don't let the wrong choice of words hurt your e-commerce strategy

"The content must be personally relevant and contextual to a customer’s situation. A mother with two young children travelling to London is not after the same information as when she is travelling there alone on business trip."

Source: Travolution, May 2015

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Customers to Brands: Wake Up and Smell the Customer Experience Opportunity

"There is often a discrepancy between what consumers say will bring them back as a customer versus what will actually work. For instance, while 30 per cent of consumers say showing them how the business has improved as a result of their failure will bring them back to the brand, this only works for 8 per cent."

Source: Figaro Digital, May 2015

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The price of failing the customer: study

"Almost all (90%) of those experiencing a failure went on to spend the same or less with the brand during the following year. The 10% who spent more said they had no choice because they were locked into a contract or had no other alternative. In the year after a failure, brands will lose 65% of the revenue previously contributed from those customers who had experienced the failure."

Source: Internet Retailing, May 2015

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“Horrible” customer experiences can be avoided for the price of a cheap lunch

"Grilling thousands of consumers across the world about what they conceived to be major customer experience (CX) failures over the last ten years, SDL found these so-called “horrible” failures required less than an hour’s time and less than the cost of lunch (albeit on the pricier side) to defuse."

Source: MyCustomer, May 2015

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SDL and Tahzoo surf digital transformation wave

"Another thing that sets SDL apart in my view is its investment in research. CMO Page O’Neill presented highlights from a recent study which reinforced (for marketers) why customer service is a crucial part of the end-to-end experience."

Source: Customer Think, May 2015

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12 Interesting and Fun Digital Marketing Stats From the Last Week Including which brand 'won' Mad Men

"Whether it’s on the street or online when it comes to customer experience, global brands need to take into account a number of variables to communicate with consumers in a way that is personalized and relevant. Knowing the customer’s location, time zone, language, gender, device and preferences are all important to making the brand experience as contextual as possible. "

Source: Retail Merchandiser, May 2015

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Machine translation technology from SDL

"The company reports XMT improves the quality of translations of informal and “social” language by 62 percent when compared with traditional machine translation technology, enabling multilingual social media monitoring, communication and intelligence analysis."

Source: KMWorld, May 2015

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What Wins Customers Back After A CX Failure?

"Customers most often ascribed failures to the post-sale support of the customer journey stage, with long waits/poor response times (35%), poorly empowered (31%) and trained (30%) customer service the most commonly-cited reasons for CX failures. So can customers be re-engaged?"

Source: Marketing Charts, May 2015

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Failed Customer Experiences Are Destroying Your Marketing

"Perhaps the scariest result of this survey is that SDL found that many users that suffered from a bad customer experience actively tried to disparage the company every chance they could by word-of-mouth and that includes social media and other online publishing channels."

Source: Marketing Tech Blog, May 2015

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SDL Launches Customer Journey Analytics and Social Media Monitoring

"Marketers can optimize campaign effectiveness by understanding which messages resonate with customers, what part of the customer journey might need attention, and the unique nuances between markets around the world. They can also identify best and worst practices for effective product launches by analyzing what factors have driven success or failure for competitors, both domestically and internationally."

Source: DestinationCRM, May 2015

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The Global Customer Experience Wakeup Call

"When the customer experience goes wrong what is the impact to your business? This infographic by SDL takes a good hard look at the impact of customer experience failures at the global level."

Source: Multichannel Merchant, May 2015

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SDL Unveils Next Gen Machine Translation Technology

"Developed by the SDL Language Research Group, XMT is a rewrite of machine translation technology developed to address the limitations of previous generations of machine translation. Current machine translation technologies apply a one-size-fits-all solution to all language pairs."

Source: EContent, May 2015

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New Global Research from SDL Reveals Insights into Customer Experience Failures

"“Once a customer experiences what they consider a major CX failure, the brand risks serious consequences. Specifically, 64 per cent will stop recommending the organisation, start looking for an alternative brand or actively disparage the company via word of mouth, social media or other online channels."

Source: Engage Customer, May 2015

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SDL Debuts XMT Machine Translation Platform

"“The platform allows different translation algorithms to be used for different language pairs. It also allows for the development and deployment of new MT capabilities, including SDL Language Learning. This will bring artificial intelligence to machine translation by empowering the engines to learn and apply individual user language preferences."

Source: eWeek, May 2015

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55% of Customers Can’t Remember Having a Successful Experience [Infographic]

"“According to the study, customer service failures happened during all stages of the buying process. one-in-five failures happened pre-purchase, one-in-three happened post-sale. Unfortunately, 17 percent of customer experience fails occurred at the first point of engagement with the brand; six percent of repeat customers reported major experience failures."

Source: AdWeek, May 2015

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Digital Experience Accelerator, Accelerates Digital Experience

"“Developing a polished digital presence in a timely manner—in the form of a website, social media channel, etc.—is pivotal both for marketing efforts and for achieving a desirable customer experience. This is particularly important as customers—Millennials especially—continue to demand an omnichannel customer experience."

Source:TMCNet, May 2015

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SDL Introduces New Digital Experience Accelerator

"“SDL's Digital Experience Accelerator delivers customers a fast return on investment while driving continuous innovation in web development. Using SDL's web experience management technology, organizations can now deliver web and mobile experiences with minimal development and setup effort through the re-use of content, assets, customer profiles and rules."

Source: EContent, May 2015

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SDL Helps Enhance the Customer Experience

"“Today's brands require responsive, flexible and integrated platforms to build relevant and innovative experiences that create a constant connection with their consumers,” said John Cavacas, Head of Technology at Blast Radius. "

Source: Website Magazine, May 2015

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SDL Helps Enhance the Customer Experience

"“Today's brands require responsive, flexible and integrated platforms to build relevant and innovative experiences that create a constant connection with their consumers,” said John Cavacas, Head of Technology at Blast Radius. "

Source: Digital Marketing Magazine, May 2015

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The Three Most Common Real-Time Marketing Mistakes

"As consumers flock towards mobile devices to do everything from reading the news to executing complex banking transactions, the demand on marketers to engage with them in real-time and create better experiences has never been greater. These consumers are creating and making available so much data that they expect brands to deliver compelling, relevant and highly personalised experiences. "

Source: Digital Marketing Magazine, May 2015

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SDL Campaigns: Journey IDs, Real Time Events, eCommerce Optimization and More

"Predictive modeling tends to be more about predicting future behavior based on past behavior and known profile information. But the key to delivering great customer experiences and making a customer more valuable is to combine predictive analytics with current context."

Source: Digital Tech Diary, May 2015

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New hires at SDL

"SDL, a provider of global customer experience management, has added several new staff. Kaarin Gordon is vice president of life sciences, Paul Barth is vice president of sales for language technology and Jessica Roland, Alison Toon and Peter Coleman are strategic account directors."

Source: Multilingual, May 2015

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Meeting Global Customer Demands with Localized Experiences Across Channels

"Contextual online shopping experiences are particularly important when it comes to reaching digitally savvy millennial shoppers. It is projected that this generation will soon reach $2.45 trillion in global spending power, so engaging with them should be a major priority for retailers. In a survey of 1,800 millennials worldwide, SDL found that language plays a critical role in how this important demographic makes purchasing decisions."

Source: Business2Community, April 2015

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Are OTAs Really Killing Brick And Mortar Travel Agencies?

"In the same Google study, more than 75 percent of leisure travelers reported using an OTA because it offered the best travel deals. Similarly, SDL reports that consumers are overwhelmingly concerned with price over loyalty programs and rewards."

Source: Forbes, April 2015

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Complete, cross-channel marketing from SDL

"The new version is said to help organizations engage with customers in a manner that goes beyond basic relevance, incorporating specific, contextual data across all touch points. Further, says SDL, marketers can now access and organize all available and relevant customer data."

Source: KMWorld, April 2015

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London and South entrepreneurs create 32,000 jobs and turn over £2.8 billion

"Stuart Watson, UK Entrepreneur Of The Year Leader said: “We need entrepreneurs now more than ever. They have been achieving success and defying the odds in times of change and upheaval, recognising opportunities to act quickly and decisively to gain market share and traction for their ideas and innovation."

Source: Ernst & Young, April 2015

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SDL Banks on Data Integration in Latest Update

"Marketing is now getting organized down to individual interactions that can be optimized with consumers. A lot of that is driven obviously by mobile devices. There is a lot of personal data that you can capture about a consumer but there's also a lot of really interesting contextual data. What are they doing right now?"

Source: CMSWire, April 2015

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Latest Version of SDL Campaigns Powers Companies in Marketing Interactions Across Channels

"Global brands may utilize new features like ‘Real-Time Marketing’ which uses historical transaction details, current relevant data and demographic information to drive real-time marketing use cases. The ‘Journey ID’ feature can be leveraged to automate the manual processes of organizing, consolidating and making the available client data usable to the marketers. This ensures that all the touch-points in any multichannel campaign are optimized."

Source: MarTech Advisor, April 2015

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SDL Goes On the "Campaigns" Trail

"He added: "This week, a new version of SDL Campaigns, a component of the SDL Customer Experience Cloud (CXC), has been released - designed to help organizations orchestrate and optimize customer interactions across all channels through one single view of the customer.""

Source: Website Magazine, April 2015

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Top 3 tips to ensure content is global-ready

"He added: "Today's consumers live in multilingual setting. An example comes from the U.S. Bureau of Labor Statistics, which found that by 2060, those of Hispanic or Latino origin will make up 28.6 percent of the total population. An SDL study also found that 46 percent of the millennial population currently is more likely to purchase a product or service if information is in their preferred language. This is a huge opportunity for brands to embrace localization strategies grounded in customer engagement preference for the most personalized customer experience."

Source: BizReport, April 2015

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Sheikh Sultan bin Ahmed Al Qasimi participates at SDL Innovate 2015 in Amsterdam

"He added: "We have a tremendous amount of content going online, and are in extensive conversations with educators on how best to engage with Sharjah’s citizens to optimise their ‘Citizen Experience’. With Sharjah24.ae, which is an electronic newspaper, published and operated by the government, we tell our story without offending others and make the world understand where we are coming from.""

Source: WAM, April 2015

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Who Leads in Multichannel Campaign Management?

"To get into the door for this Gartner MQ, vendors must have at least three of the following six capabilities: predictive analytics, campaign optimization, multidimensional segmentation, event triggering, real time recommendations or multichannel lead management."

Source: CMSWire, April 2015

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Campaigns are extinct: How millennials can improve your marketing strategy

"In the spirit of YOLO, or 'you only live once', millennials often prioritise experiences over hard earned material possessions. Traditional behaviour and consumption patterns have shifted, and instead of searching for content, this generation will spend time carefully curating feeds so that they don’t miss a single unique, shareable experience."

Source: MyCustomer, April 2015

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Translation challenges stymying online communication

"When businesses fail to adhere to the growing demands of globalization, they lose out on opportunities to foster deep relationships with customers. One of these demands is the ability to translate content into the language of the customer. All too often, language has become an afterthought in an organization's customer experience strategy, not taking cultural nuances and idioms into account."

Source: BizReport, April 2015

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Meeting Global Customer Demands with Localized Experiences Across Channels

"Contextual online shopping experiences are particularly important when it comes to reaching digitally savvy millennial shoppers. It is projected that this generation will soon reach $2.45 trillion in global spending power, so engaging with them should be a major priority for retailers."

Source: Fourth Source, April 2015

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SDL Unveils New Industry Specific Language Platforms

"The SDL industry language platforms are fully customized for the requirements of each industry to ensure accurate, consistent translations across languages for a more relevant experience. Each platform integrates SDL’s existing translation technology and services and can be further customized to meet specific requirements."

Source: Website Magazine, April 2015

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Better To Buy Or Build A Way To Reach Your Goals?

"From 2005, we saw how vital content — and managing it — were for our customers, especially as they migrated to the Web," Lancaster told IBD."

Source: Investor's Business Daily, April 2015

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Enhancing Customer Journeys across Multilingual, International Markets

"If you begin the content creation process thinking globally and specifically of the needs of each market from the start, you are far more likely to write and structure your content in a way that is easier to both translate and localize."

Source: Figaro Digital, April 2015

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Navigating Localisation and Translation to Deliver a Seamless Global Customer Experience

"To master the customer experience journey, marketers have to take into account how customers want to interact and that differs by country, culture and industry. Each industry has its own unique needs and challenges when it comes to language and translation. So it’s vital you personalise your marketing messages and copy based on the unique and specific requirements associated with your industry and target audience too."

Source: Digital Marketing Magazine, April 2015

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SDL Launches Industry Specific Language Cloud Platforms

"Each industry has its own unique needs and challenges when it comes to language and translation. For example, life sciences companies require high quality, technical translations as they exist in highly regulated markets where an inaccuracy could impact a patient, while travel and hospitality companies must translate billions of words of customer reviews as quickly as possible."

Source: EContent, April 2015

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Industry-specific language cloud platforms

"SDL, a provider of global customer experience management, has introduced industry-specific language platforms, including language technology and services that are customized for the requirements of each of eight industries such as travel, life sciences and manufacturing."

Source: Multilingual, April 2015

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Meerkat, BuzzFeed, and the Apple Watch Come to Content Marketing

""Branded Utility is all about creating relationships; to do this you need to be able to communicate and engage your audience in a language that they both understand and relate to," says Kirsty Waller, vice president of marketing – language solutions at customer experience company SDL, of the app."

Source: Clickz, April 2015

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Are You Ready for Market Consolidation and MarTech Spending?

"Marketers need to take a step back and think about what this means for them and their organizations. The CMO’s purchasing power will continue to grow, with spend shifting more and more to digital."

Source: CMSWire, March 2015

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Predicting the future

"SDL offers consultancy to help tweak these “good enough” models for each client. “They will improve the business but won’t be perfect, so the next step is to further edit and optimise the model,” says Schweer."

Source: Database Marketing Magazine, March 2015

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CMSWire Tweet Jam: Defining 2015's CMO #CXMChat

"The Chief Marketing Officer's role has grown in both significance and complexity in recent years. As the expectations and demands on CMOs continue to evolve, what new challenges await them? What can they do to stay ahead of the curve? "

Source: CMSWire, March 2015

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Is it time for CIOs to step up and rule the digital world?

"Pitching its platform to a chief experience officer only means SDL faces a dragged-out sales cycle as the chief experience officer tries in vain to sell to other business leaders. In lieu of a chief experience officer, Lancaster would rather see the CEO issue a customer-experience mandate for all departments to follow."

Source: CIO, March 2015

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Life sciences company adopts new technical content solution

"Delivering high-quality timely publications in closely regulated industries became challenging because the company was using different vendors to localize content in as many as 16 languages, as well as multiple content management processes and workflows. Writers found it difficult to identify and reuse existing content. After reviewing various options, Waters chose the SDL Knowledge Center to organize and manage its technical content."

Source: KMWorld, March 2015

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Three Steps for Modernising Enterprise Customer Experience

"To compete as a customer-centric organisation in 2015, companies must break away from the status quo and modernise, to deliver a global customer experience across all channels, devices and languages. There are three things marketers can ensure they’re doing right away to move toward this modernisation: utilise a cloud delivery model, leverage available customer data effectively and make language and culture a priority."

Source: Digital Marketing Magazine, March 2015

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Marketing clouds: who’s winning, who’s new, and who is completely and utterly confused

"That includes companies such as Sitecore and SDL on the customer experience side, and startups such as Sailthru and AgilOne on the omnichannel side."

Source: VentureBeat, March 2015

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Typical 24: Dennis Van der Veeke, SDL

"Working with the crew. I get my energy from people. As long as they are helping me or the company to move forward I can sustain very high energy and creativity. Of course the key is getting energy out of success. That drives my enjoyment of work. I'm a guy who only wants to focus on the positive. Negativity is a distraction."

Source: IDG Connect, February 2015

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Avoid Impulse Buys when Shopping for Marketing Technology

"If you serve a market with a small number of potential customers, automation may not be a big deal for volume but you may need a way to tailor your web and mobile presence to specific companies and even specific individuals in that company."

Source: CMSWire, February 2015

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SDL: 80% Of Retailers To Increase CX Budget In 2015

"CX is becoming so important to retailers that 89% of them either strongly agree or agree that “customer experience is their brand.”

Source: Retail TouchPoints, February 2015

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Another Study Shows Big Gap Between CX Goals, Realities

"About 97 percent of the marketers responding rated CX technology as "important" or "essential" to their growth. But only 40 percent described their systems as integrated and cross functional."

Source: CMSWire, February 2015

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5 Tips to Move From Transactional to Meaningful Customer Relationships

"The most important findings, from the perspective of customer service, is that these consumers naturally hop from one channel to the next in dealing with a company and that they expect a consistent “voice” across those channels."

Source: Forbes, January 2015

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The cost of incomplete data

"Your company may have a super CMS, great analytical software and a website that optimizes the customer experience, but if these systems don’t interface together, your view of the customer will be limited at best."

Source: eConsultancy, January 2015

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Marketing Technology Picture Getting More Complex For Modern Marketers

"Modern marketing techniques are enabled by technology tools that allow more personalized customer experiences, better targeting and more insightful analytics. But the number of tools is growing dramatically, complicating the decisions marketers must make."

Source: Forbes, January 2015

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Marketing Tech Landscape: 'Inspiring, Frightening' [Infographic]

"Marketers' technology sophistication has grown quite a bit," Brinker told CMSWire. "Marketing is working more closely with IT and is getting the benefits."

Source: CMSWire, January 2015

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How To More Effectively Market To Millennials: An Interview With CMO Paige O'Neill

"Millennials’ behaviors and preferences are changing the way brands have traditionally engaged with consumers. This demographic is part of the “always-connected” generation and therefore expects content to be delivered across devices, channels and in the language they prefer."

Source: Forbes, January 2015

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How Schneider Electric Is Transforming Customer Engagement Through Personalized Digital Experiences

"We’ve always served very diverse customers. The difference is within the website environment, SDL gives us an opportunity to organize content in such a way that you don’t walk into a big supermarket and try to look for something."

Source: Forbes, December 2014

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The Art And Science Of Creating Meaningful Customer Interactions

"The modern marketing environment has morphed from a brand-driven model into a customer-driven one. Marketers who understand the importance of providing a personalized, relevant, customer-centric experience in real time also understand that collecting all the data their customers provide is essential to their organizational success."

Source: Forbes, December 2014

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Archived Coverage

Meet the British technology companies powering Christmas

"According to Mark Lancaster, chief execuive of SDL, there has been a shift in the last few years; retailers have realised that, as well as managing the e-commerce transaction, they need to provide a rich customer experience."

Source: The Daily Telegraph, November 2014

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How to jump the line for customers

"Ask yourself whether your marketing creates a two-way relationship with a fair exchange of value, demonstrates business practices consistent with customers’ ethics, offers continuous value for money, and shows leadership versus competitors on key competitive factors. Responding to these mandates is essential to building trust, because this best fulfills customers’ emotional needs."

Source: The Economist, November 2014

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Discussion Point: Omnichannel Marketing in the 2014 Holiday Season

"In a retail industry that struggles to eke out profits from single-digit margins, there has to be a very clear return to justify the investment. Many retailers will watch this holiday season closely for signs of whether data-driven marketing can improve their financial performance in a measurable way."

Source: CMSWire, November 2014

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Customer Experience Should Not Be the Job of Just One Person

"Business leaders should ask themselves if their organization is truly set up to effectively manage the customer experience. Unfortunately, more often than not, the answer is no, as businesses maintain a traditional organizational structure."

Source: Entrepreneur, November 2014

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Email Marketing In The New Engagement Era

"To that point, consumption of the decades-old medium is rapidly evolving as a host of other brand-communication channels proliferate. But many marketers are failing to prepare for what the oldest digital channel will look like in the future."

Source: CMO.com, October 2014

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Tapping Millennial Political and Social Passions Ahead of the Midterm Elections

"For example, a recent survey by SDL found that 30 percent of millennials use four or more digital communications devices daily, and the overall group checks mobile phones an average of 40 times per day, making a multiscreen strategy more essential than ever."

Source: AdWeek, October 2014

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Ten Companies That Are Disrupting Their Industries Through Technology

"For example, SDL helps its customers sell more of their offerings by making it easy to gather and use social intelligence and predictive analytics to place the right advertisement on the right mobile device at the right time and location—thus enhancing the customer experience and increasing conversion rates at each step of the sales cycle."

Source: Forbes, October 2014

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50 Influential CMOs On Social Media

"Social media has become a part of our world. This goes beyond the tools we use in our lives, like email. Social media is how we interact with friends, family, co-workers, brands, and media."

Source: Forbes, September 2014

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How Long Before Your Customers Trust You? Two Years.

"One way to strengthen your relationships -- in love and business -- is to communicate more, and more effectively. That doesn’t mean texting every hour on the hour, particularly if the person you are aiming to strengthen your relationship with doesn’t like to text. Part of communicating with your customers better is catering your messaging technique to how that person prefers to be reached."

Source: Entrepreneur, September 2014

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Going OmniChannel? You Have To Do These 7 Things Well

"According to Lancaster, omnichannel experience is “a convenient label that makes people sit up and think.” It is more than just delivering the right message at the right time to the right buyer through the right channel. Omnichannel experience is about understanding what your buyer actually wants in ways organizations can act on. It is also about “marketers finally being able to prove they are doing something useful."

Source: Forbes, September 2014

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Here Is Everything You Need to Know About the Millennial Consumer

"No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000. Many articles and studies have focused on reaching this elusive adult consumer, who has money and eschews traditional methods of communication in favor of a life largely spent online."

Source: AdWeek, August 2014

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The Marketing Tech Differentiator: True Contextualization

"Organizations today often rely on multiple technologies to provide the relevant data points needed to drive customer experience. These systems, however, tend to lack seamless integration with each other, resulting in a disjointed brand experience. To meet customers’ individual needs and ultimately build brand loyalty, it’s essential to have the full context of every customer interaction in one place."

Source: Wired, August 2014

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3 Ways to Market Your Content to Millennials

"Millenials -- the 18- to 36-yearold demographic -- are a top target for marketers but impressing them with your product, content or brand messaging is no simple task. Especially if you’re still relying on traditional delivery methods like email marketing and display ads."

Source: Entrepreneur, July 2014

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CMOs and CIOs Unite

"This evolution of leadership stems from the changing customer experience industry. Digital channels, social media and mobile communications have fundamentally transformed the way consumers interact with brands. Customers have come to expect a high level of personalized interaction -- and in order to keep up, marketers today must create tailored experiences that map to each consumer’s unique path to purchase."

Source: Wired, July 2014

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In a Big Data World, Small Data Powers Customer Engagement

"From a customer experience perspective, it’s critical to take a step back and set a data strategy. This strategy shouldn’t focus on the Big Data, but the “small data” – just the specific information that is relevant for each customer. "

Source: Wired, June 2014

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Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)

"Across the globe, people between the ages of 18 and 36 check their phone 43 times a day on average, according to a survey of 1,800 millennials conducted by web analytics company SDL. And while those young, plugged-in consumers are largely connecting with brands on social media, they are not impressed by quantity; they want to see specific, targeted, short and sharable content."

Source: Entrepreneur, June 2014

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20 Real-World IT Cost-Cutting Mistakes You Need to Avoid

"The stress to cut costs in IT can cause managers to make a lot of really foolish mistakes which can be far more costly in terms of lost dollars and lost business opportunities. I reached out to dozens of industry experts and asked, “What are the worst IT cost-cutting mistakes?"

Source: CIO, May 2014

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Marketing to Millennials in a Data-Driven, Post-Campaign Era

"With digital channels, social media and mobile communications, today’s millennial generation in particular orchestrates its own experience. Millennial consumers no longer follow predetermined, linear routes from exposure to conversion to brand advocate; rather, they utilize a variety of on- and offline channels to start, stop, rejoin and jump engagement levels, carving out highly individualized paths to purchase."

Source: Re/Code, May 2014

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When businesses know too much

"According to SDL, a company that “allows companies to optimise their customers’ experience across the entire buyer journey”, only in America do more than half of users (52pc) aged 18-36 “have no issue with brands using their information to benefit customer experience.”

Source: The Daily Telegraph, May 2014

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The CTO Perspective: Achieving an Integrated Approach to Customer Experience

"Often times though, in the race to appease the customer, brands are pressed for solutions and turn to an IT ingredient for a quick-fix solution. Take for example a brand that lacks a strong mobile component for customer engagement -- or needs social analytics, or improved campaigns. Ripping and replacing these one-off solutions for a complete capability set won’t yield unified results.”

Source: Wired, May 2014

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Tech tools make selling to the world child's play

"To build brand power against the big guns in online retail, small businesses should focus on online experiences and how they can replicate the personalised store experience many consumers love so much.”

Source: BBC, April 2014

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Five Ways To Become More Agile And Responsive To Your Customers' Needs

“When an executive team, in a large organisation, decides to do something and when it actually gets done can take up to two years.”

Source: Forbes, March 2014

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In Love and in Business, Trust Is the Beginning, Middle and End of the Story

“The thing about trust is that while you can work a lifetime to earn it, it can be completely lost in an instant. Four out of five respondents said they would be more likely to give their personal information to a “trusted” brand, according to the survey, which involved surveying 4,000 consumers in the U.S., the U.K, and in Australia.”

Source: Entrepreneur, March 2014



In Brands We Trust - Why Brands Must Treat Trust Like Gold

“Big data is a big story in the marketing world: Marketers now have access to a wide range of consumer insights that they couldn’t access even five years ago. However, with this eye-in-the-sky, limitless availability of insights, there comes an unprecedented threat to consumer privacy – not least from the perspective of the consumer. And it comes as little surprise that people are guarded about sharing their data.”

Source: Forbes, March 2014

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Study: Consumers Wary of Marketers Using Big Data

“Nearly two-thirds of consumers in the U.S. and around the world are worried about how marketers are using their personal information, and 82 percent in the U.S. aren't comfortable being tracked in stores via smartphones and WiFi.”

Source: AdWeek, February 2014

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Are You Sure Your Customers Will Wait Two Years For You To Change?

“Back in October of last year, IBM released the latest version of it’s Global C-suite Study. This study was made up of 4,183 conversations with C-suite leaders in 70 countries and across more than 20 industries. Their analysis of the conversations uncovered three major issues that the C-suite executives feel they need to embrace if they are to stay relevant to today’s customers and remain competitive.”

Source: Forbes, February 2014

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SDL Looks to Battle Oracle, Salesforce.com in 'customer Experience

“The SDL Customer Experience Cloud brings together Web content management, campaign management, social analytics, e-commerce, language translation services and documentation, with a unified user interface, according to a company announcement Monday. The suite is the result of several years of work, according to SDL.”

Source: CIO, January 2014

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